Veritonic, the industry’s comprehensive audio analytics and research platform, announced significant enhancements to its renowned Brand Lift solution. These updates are designed to streamline the setup of both pixel-based and prefix-URL studies, offering users increased control and flexibility. The new features…
TrueDialog for Salesforce Marketing Cloud Engagement empowers companies to seamlessly add SMS into personalized journeys TrueDialog, a leading provider of enterprise-grade SMS texting solutions, announced that in addition to its Salesforce Sales Cloud application, its Salesforce Marketing Cloud Engagement application…
CXone Mpower revolutionizes AI for customer service on a unified hyper platform, enabling enterprises to design, build and operate automation for workflows, agents and knowledge at scale and precision NICE launched the next generation of CXone Mpower. CXone Mpower adds…
BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH’s first entry into the Middle East’s DOOH…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
