Act-On, the leading marketing automation platform for ease-of-use and scalability, announces the debut of Act-On InSite™, a generative AI web agent to give marketing teams an AI-powered web experience and improve lead acquisition. Marketing Tech Insights: AppDirect to Acquire IT Spend Leader…
AppDirect, the world’s leading B2B subscription commerce platform, announced its intent to acquire vCom Solutions, an IT lifecycle management software and managed services company. With this acquisition, AppDirect’s advisors and their end customers will gain access to vCom’s award-winning AI-powered software…
Sales and marketing teams need a comprehensive 360-degree view of their customer and prospect data to be successful and drive revenue growth. They also need unified customer profiles with accurate, real-time information. at Web Summit, Reltio makes that possible by introducing Reltio Enrichment…
Bluecore, the retail technology company that empowers retailers to discover their best customers and keep them for life, has acquired AI Shopping Assistant alby. Together, alby and Bluecore will introduce a conversational shopping experience that exceeds experiences introduced by Amazon and…
Box, Inc. the leading Intelligent Content Management (ICM) platform, announced a new set of AI-powered innovations to revolutionize how organizations manage content. These announcements include Box AI Studio, which enables businesses to create and deploy powerful Box AI agents that…
Intuit Inc. the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, shares its latest report, “The Revenue Blueprint: Strategies for Performance-Obsessed Marketers.” Based on a global survey of more than 2,000 marketing leaders, this report explores how mid-market brands…
NextGen, a global distributor of Resulticks’ innovative audience engagement solutions, announces the launch of the Digital Sherpa Program. This initiative empowers digital professionals with advanced tools, training, and financial rewards, enabling them to help businesses adopt modern marketing technology while earning…
Viant Technology Inc., a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on IRIS to supply a consistent content signal to marketers. IRIS has integrated…
Picsart, with over 100 million monthly users, has launched an AI-powered Logo Maker tailored to small businesses, solopreneurs, and side hustlers. Designed for everyone from food truck owners to sports leagues, this tool enables users to create a professional logo and expand…
Infosys, a global leader in next-generation digital services and consulting, unveiled a global research report titled CMO Radar 2024. The report reveals that most companies have embedded artificial intelligence (AI) in their marketing functions and highlights how CMO’s AI fluency…
Salesforce and Oracle veteran brings proven enterprise experience to drive next-level global growth at Amperity Amperity, the first AI-powered Lakehouse customer data platform (CDP), announced the appointment of Tony Alika Owens as its new Chief Executive Officer and member of…
Partnership with global travel loyalty programme means Nectar members will soon be able to use and earn Nectar points on hotel and resort stays around the world Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
