Daily Mail released the findings of a study in partnership with Lumen Research that demonstrates that advertising units running adjacent to news content, including polarizing topics, deliver high engagement without harming brand perception. The study examined the impact of ads…
CommBox, a leading enterprise-grade omnichannel, AI-powered customer experience platform, has announced the completion of a $15 million growth investment round from PSG Equity, a leading growth equity firm that specializes in partnering with software and technology-enabled services companies to help navigate…
LiveRamp expanded the Quick Start Insights on its data collaboration platform to now offer Media Intelligence across a network of premium publishers. These standardized insights in the LiveRamp Clean Room, powered by Habu, enable clients to more quickly access and deploy media performance metrics—including…
Beacon the leading publicly-traded specialty wholesale distributor of roofing, waterproofing and related exterior products announced a partnership with Leap to integrate their CRM tool with Beacon’s eCommerce platform, Beacon PRO+®. Leap CRM is an end-to-end management software that helps home improvement…
59% of US marketers state that Generative AI will be more important following Google’s announcement that it will no longer remove all third-party cookies from browsers, reveals a new study from PrimeAudience. In addition, a significant 9 in 10 marketers…
Mitel, a global leader in business communications, announced its new AI-powered customer experience (CX) management platform, Mitel CX, designed to help organizations enhance customer engagement processes, drive employee efficiency, and exceed the growing expectations of today’s consumers. Marketing Tech Insights:…
Invideo, the AI video creation platform with 100M+ videos created to date, announced its newest release – V3 – that allows users to create full-length generative videos using a single text prompt. Users don’t just create a clip, they create…
Getty Images, a preeminent global visual content creator and marketplace, announced a content integration with TikTok to meet the diverse creative needs of marketers and advertisers. The integration allows advertisers and businesses direct access to Getty Images’ vast library of…
Emplifi, a leading customer engagement platform, released “How UGC Drives Revenue and Boosts Engagement in Social Commerce” report, sharing findings from a 12-month study of user-generated content (UGC) published across Instagram, TikTok, YouTube, X, and Twitch by B2C brands spread across 49…
FanHero, the all-in-one, AI-powered platform for content creation, community building, and monetization, is excited to introduce the FanHero CREATOR AI platform, a transformative SaaS tool for digital creators. With a focus on affordability and ease of use, FanHero CREATOR AI…
SalesRabbit, the leading field sales management platform, announces its acquisition of RoofLink, a robust and efficient CRM solution designed by roofers for roofers. This acquisition represents a significant leap forward for SalesRabbit’s commitment to empowering rooftop sales teams with cutting-edge…
bswift LLC, an industry leader in employee benefits technology and administration, announced the launch of its fully-integrated personalization and engagement engine. This solution is a result of bswift’s recent acquisition of Evive Health, LLC, a pioneer in the field with…
Gubagoo, the leading provider of digital retailing and conversational commerce for automotive dealerships, announced Curator, the first Unified Intelligence Engine for automotive retailers. Marketing Tech Insights: Samsonite & Fibbl Partner to Enhance Online Experience Powered by Fullpath, the automotive industry’s…
Fibbl, creators of the world’s first plug-and-play platform for integrating 3D models and AR technologies onto e-commerce sites, is working with Samsonite to develop improved experiences for online shoppers, and to increase the efficiency of producing high-quality 3D models for…
Global IT corporation FPT and Sitecore, a global leader in digital experience platforms, announced the launch of an AI-powered e-commerce accelerator, ON.E. Powered by Sitecore’s OrderCloud APIs and FPT’s technological expertise and extensive delivery experience, ON.E is designed to accelerate…
Echoworx, a prominent provider of secure email solutions, is poised to redefine the landscape of email encryption with the launch of its new Google Workspace add-on. This development responds to the increasing need for contemporary, cloud-based security solutions, particularly as Google…
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