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Anvara has launched an advertising marketplace for marketers to buy and measure premium real world ad spaces. It’s like Airbnb for cool ads: you can buy a Yankee Stadium sponsorship, Coachella brand activation, or even take over college campus coffee…
Boomi, the intelligent integration and automation leader, announced that Australian precious metals and jewellery company Pallion Group has bolstered resilience and customer experience (CX) across its brands, and laid a foundation for generative AI using the Boomi Enterprise Platform as the baseline…
InFlux Technologies, a leading global decentralized technology company specializing in cloud infrastructure, announced the acquisition of FluxRunner, a pioneering managed WordPress hosting service. This strategic move marks a significant milestone in the company’s mission to redefine the standard for performance, affordability…
Iterable, the AI-powered customer communication platform, has unveiled exceptional performance data from brands leveraging its platform to deliver personalized mobile-first experiences, including a 337% surge in customer conversation rates and a 4x growth in orders. Industry leaders like gorjana, Flipster, Sandboxx, and Thirty Madison are…
Centerfield, a premier technology service for digital customer acquisition, announced the acquisition of Brainjolt, a social commerce platform that curates and promotes products to its engaged audiences on Meta, Snap and TikTok. Marketing Tech Insights: Mediaocean to Acquire Innovid Centerfield’s digital brands…
Mediaocean, a foundational partner for omnichannel advertising, and Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising, announced they have entered into a definitive agreement in which Mediaocean will acquire Innovid. As part of the deal,…
Acxiom, the global leader in customer intelligence and marketing enablement, has released its highly anticipated annual customer experience (CX) trends report, “A Human-Centric Approach to Customer Experience.” Marketing Tech Insights: LG Ad Study: CTV Powers Beauty Brands’ Growth “These insights lay…
LG Ad Solutions, a leader in CTV and cross-screen advertising, unveiled findings from its latest research, “Beauty & The Screen,” spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries. Marketing Tech Insights: Gen Z Wants Brands…
Sixty percent of Gen Z craves the speed and convenience of AI-powered customer service, but still prefer human interaction for complex issues, according to a new survey conducted by Five9 provider of the Intelligent CX Platform. This paradox highlights the…
Zultys, a leading provider of omnichannel Unified Communications with an Integrated Contact Center, has announced their 18.2 software release, along with a new ZAC version, an updated iOS and Android app, the introduction of ZAC for Teams, and so much…
Superside, the global leader in AI-powered creative services, announced the launch of Superads, the only AI-powered creative insights tool built for creative teams and performance marketers. Superads provides businesses with instant insights, visual reporting and AI-powered dimensions to drive improved performance…
Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers. Marketing Tech Insights: The 8×8 Brand Reimagined to Power CX Ambitions “Viant’s Direct Access program continues to power…
8×8, Inc. the industry’s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, unveiled the next evolution of its brand—a key milestone in the Company’s journey toward a more customer-centric future. More than a refreshed…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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