At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company announced that Twelve Labs, a startup that uses multimodal artificial intelligence (AI) to bring human-like understanding to video content, is building and scaling its proprietary foundation models on…
AWS re:Invent, Adobe announced an expanded partnership with Amazon Web Services (AWS) to make Adobe Experience Platform (AEP) available on AWS. This new offering unlocks the ability for brands to strengthen customer relationships through highly personalized experiences, powered by deep…
Mediaocean, a foundational partner for omnichannel advertising, is launching a new Certified Service Partner (CSP) program that will enable participants to integrate and offer the company’s market leading ad tech solutions, Flashtalking and Protected by Mediaocean, for ad serving, creative…
Integral Ad Science a leading global media measurement and optimization platform, announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and brand safety and suitability measurement, aligned to international and local standards. With the incorporation of a…
AudiencePoint, a leader in email marketing innovation, is thrilled to introduce its next-generation Audience Engagement Suite, a powerful toolset redefining email marketing’s potential to drive revenue and enhance audience engagement. By prioritizing meaningful metrics, AudiencePoint’s new Inbox Placement solution ensures…
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced an expansion of their work with Western Union to include its commerce media business. This collaboration expanded partnership will leverage PubMatic’s leading Sell-Side Platform (SSP)…
Baesman, a nationally recognized leader in retail marketing, and Listrak, the leading provider of cross-channel marketing automation for retailers, announced a partnership to bring Listrak’s industry-leading email and SMS services to Baesman clients. Marketing Tech Insights: Viamedia Secures 3 Ad Deals, Reaching…
Viamedia, the country’s largest independent advertising digital and linear rep firm, announced new agreements with Summit Broadband, D & P Communications and Blue Valley Technologies, expanding its reach to 83 service providers across 72 designated market areas (DMAs) in 27 states. Viamedia will manage…
Boomi, the leader in intelligent integration and automation, announced that Kalyra has used the Boomi Enterprise Platform to enhance data-informed client care, launch new digital services, and fast-track workforce onboarding and productivity, as part of its broader client experience-led transformation. Marketing Tech…
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced the acquisition of Argoid AI, a cutting-edge AI company specializing in recommendation engines and programming automation for OTT platforms. This acquisition strengthens Amagi’s mission to empower…
Codazen, a leader in immersive web technology, has partnered with Meta Reality Labs to unveil the world’s first immersive email campaign, setting a new benchmark for consumer engagement this Cyber Monday. Built using Codazen’s innovative Ready3D platform, the campaign transforms…
Domino’s Pizza Inc. is joining forces with Netflix Inc. to prove that an Emergency Pizza can save the day – even in the high-stakes realm of Squid Game. As the hit Netflix series approaches its season two debut on Dec. 26, Domino’s is activating at Squid Game:…
Identifies Which Messaging & Content to Optimize for Stronger AI-Driven Results Need for New Tool Confirmed by YouGov Research: 66% of Gen Z Turn to AI Tools Like ChatGPT for Brand, Product & Service Recommendations The Brandtech Group’s Jellyfish has unveiled…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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