Adstra, the leading market innovator in new donor and customer acquisition, data orchestration, identity resolution, and performance marketing, announced the hiring of Suzanne Forman as its new Performance Marketing Portfolio Strategist across our nonprofit brands, effective December 16, 2024. Forman,…
FullThrottle Technologies, LLC, a pioneering innovator in first-party data solutions, announced the launch of its new GenAI-powered Audience Library. This first-of-its-kind offering transforms the way businesses harness their first-party data by organizing it into accessible and meaningful audience segments, making…
Vislink Technologies, Inc. a global technology leader in the capture, delivery, and management of high-quality live video and associated data in the defense, public safety and broadcast sectors, announces the launch of DragonFly V 5G, a groundbreaking bonded cellular miniature transmitter…
BrandRep, a leading digital marketing agency, announces a strategic update to its SEO and social media services to address the evolving behavior of today’s consumers. Recognizing that users are no longer starting their journey solely on Google, BrandRep has expanded its social services and…
Saltbox Mgmt, a leader in Salesforce-based B2B and D2C digital commerce and order management, announced the successful closure of its latest funding round. Led by Salesforce Ventures with follow-on investment from Traction Capital, this investment marks a pivotal moment for…
AWS RE:INVENT 2024—Ingram Micro Inc. announced a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) designed to drive more business to and through the global IT channel via Ingram Micro’s digital twin Xvantage™. Expanding on its successful global relationship with…
Salesforce , the AI CRM, announced its 2024 Cyber Week results, revealing a record $314.9 billion in global online sales, with U.S. consumers contributing $76 billion. “Shoppers were waiting all of 2024 for the right moment to buy the goods…
Clearco, a working capital solution for ecommerce brands, and Boundless, a capital marketplace for high-growth businesses, announces a technology integration that builds upon their existing partnership to transform access to working capital for ecommerce brands. The launch of the technology integration…
According to Forrester’s The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, and long purchase cycles are further complicating the B2B buying process and frustrating buyers and sellers alike. Currently, 86% of B2B purchases…
Experian the global data and technology company — announced it has acquired Audigent, a leading data activation and identity platform in the advertising industry. The acquisition further expands Experian’s deeply integrated marketing data and identity capabilities in the advertising ecosystem.…
33Across, an addressable infrastructure designed for the open web, announced an expansion of its partnership with PubMatic to incorporate Lexicon’s addressability capabilities. With this integration with PubMatic Connect, buyers can now target cookieless audiences across more than 500 unique audience segments, offering…
Reveel, the only Shipping Intelligence™ Platform with Parcel Spend Management 2.0 (PSM 2.0) technology, and Deposco, the leading omnichannel supply chain fulfillment solutions provider, announced that retailers can now access parcel shipping data at the SKU level in real time. The direct integration…
Success driven by new technology innovations, client expansion, and strategic integrations, as the company shapes the future of partnership management impact.com, the world’s leading partnership management platform, announced its 2024 company growth and strong performance, driven by client and agency…
Rebrandly launches Relay™, a smart link solution for text messaging, enabling personalized communication for high-volume campaigns and one-on-one messaging. Rebrandly, the premier branded short link platform, announces Relay™: smart links for text messaging in partnership with Wonder Cave, the leader…
Syte, the only AI-powered product recommendation engine built from the ground up for apparel eCommerce, announced that New York-based Pereg Ventures has acquired a controlling stake in the company. This strategic investment, led by Pereg and including Magma VC, MizMaa, and…
Consumer demand for data privacy is stronger than ever. This is why Google’s foot-dragging on third-party cookies has created a sense of chaos that is forcing marketers to rethink how to best engage customers. Even in the fog of Google’s…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Sysdig, a leader in cloud security, has appointed Shanta Kohli as Chief Marketing Officer (CMO) and Sergej Epp as Chief Information Security Officer (CISO), strengthening its leadership team under the guidance of new CEO William “Bill” Welch, who joined the…
