GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative.…
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, announced its acquisition of mobile advertising and monetization platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO). Financial details of the transaction were…
ChurnZero, the platform and partner for customer success, has launched an integration with Gong, the revenue AI company, to help customer success (CS) teams manage and understand their existing customers more efficiently. The integration automatically pulls Gong’s customer interaction data and AI-powered…
Horizon Media, the largest U.S. media agency and the largest independent agency globally, unveiled One Horizon, an innovative, full-service, general-market advertising agency. This new agency underscores Horizon Media’s evolving vision and commitment to offering sophisticated, integrated solutions that harness the…
Sirius XM Holdings Inc. shared an updated strategic plan, which sharpens the Company’s focus on its core subscription business; leverages the strength of its advertising business across its portfolio; accelerates efficiency throughout the organization; and emphasizes robust margins, free cash…
SurgePays, Inc. has fully integrated its ClearLine software marketing platform with Clover‘s powerful point-of-sale (POS) system, bringing cutting-edge marketing tools to small- and medium-sized businesses (SMBs) and allowing them to elevate customer engagement and loyalty. Recommended MarTech Insights and News : Noetic Consultants Launches AI…
Noetic Consultants, a leading woman-owned marketing and leadership firm, introduces “Mastering AI for Brand Building and Marketing Content Creation,” a groundbreaking hands-on training program designed to revolutionize content creation strategies. Recommended MarTech Insights and News : Locality Invests in Media Solutions…
Locality, the preeminent local video solutions provider, announced the appointment of Brian Morse as vice president, Collective, a new Locality initiative merging broadcast expertise with data-driven media capabilities that delivers targeted and measurable solutions to elevate the advertiser experience. With over two decades…
Juice Media, a leading omnichannel performance media and advertising services platform, has launched the Juice Media Portal (JMP), an enhanced Marketing Mix Modeling (MMM) tool that empowers marketers with predictive analytics and actionable insights. JMP helps businesses optimize their budgets…
Fullpath, automotive’s leading Customer Data Platform (CDP), and CallRevu, a leading provider of communication solutions, are excited to announce a powerful new integration to deliver richer insights and smarter targeting capabilities for automotive dealerships. The integration enables Fullpath’s CDP to…
Veeva Systems announced the newest release of Vault CRM Suite, the market-leading CRM system for life sciences. Vault CRM Campaign Manager is also now available as part of Vault CRM Suite so companies can realize the vision of connected sales, marketing, and medical for…
While companies building consumer apps and prosumer tools invest heavily in personalizing user experiences through product usage data, teams still manually craft the workflows that deliver those personalized moments. Aampe reveals it has deployed over 100 million intelligent agents into consumer…
SalesHood, a purpose-built revenue enablement platform, announced new and innovative features designed to transform how marketers and enablement teams manage and optimize sales content. These new capabilities, powered by advanced Generative AI technology, empower sales teams to save time, enhance…
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, announced the availability of the 2025 Survey Report: AI in Creative Production. The complete report can be freely accessed here. Recommended MarTech Insights and News : Incisiv…
As the retail industry faces mounting pressure to redefine the role of physical stores, Incisiv, in partnership with Toshiba Global Commerce Solutions, released the 2025 State of the Industry: Store Innovationreport. The report outlines key challenges and transformative opportunities in retail as stores…
MacPaw, a leading macOS and iOS software maker, released the eighth annual edition of its Mac Developer Survey. This year’s survey, conducted by MacPaw’s Setapp team, gathered insights from Mac developers worldwide, highlighting key trends, preferences, and challenges faced in building macOS software. Recommended…
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns Utiq, the European adtech company with a unique telco-powered first-party identifier, announces its groundbreaking partnership with All…
We are thrilled to announce that Yeahmobi, a programmatic digital advertising platform, has successfully joined the Amazon Ads Partners Network as an Amazon Advertising Partner. This achievement marks an important step in expanding our capabilities and enhancing the value we bring to…
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