Iterable, the AI-powered customer communication platform, has revealed groundbreaking insights from its 1,200 customers during the 2024 Black Friday Cyber Monday period, revealing a decisive shift toward mobile marketing. For the second consecutive year, marketers have embraced mobile-first strategies during…
As Gen AI continues to push the boundaries of creative industries, NielsenIQ (NIQ), the world’s leading consumer intelligence company, unveiled groundbreaking new research on how the consumer brain processes AI-generated advertisements—with critical implications for advertisers navigating the opportunities and challenges…
Koddi, the leading retail and commerce media technology for enterprises, and Skai, an omnichannel advertising platform specializing in commerce media, announced a new demand-side integration between Skai’s advertising platform and Koddi Ads. This strategic partnership will unlock new growth opportunities…
Actifai, a leading provider of AI-powered sales solutions for broadband service providers, announced that 360 Broadband has chosen the Actifai Engage and Actifai Digital products to enhance inbound and online sales. This partnership supports 360 Broadband’s mission to expand access to high-quality…
Samba TV, the global leader in AI technology for media analytics, announced two strategic additions to its leadership team. Josh Jacobs has joined the company as chief product officer, and Monte Lutz has been appointed chief marketing officer. These seasoned…
GroupM, WPP’s media investment group, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, are expanding their global partnership to enhance GroupM Premium Marketplace (GPM), a unified programmatic market aimed at increasing media buying transparency…
MessageGears, the leading data activation and engagement platform for enterprise brands, announced a partnership with Smartling, the leader in digital content translation and localization. MessageGears and Smartling joined forces to integrate Smartling’s LanguageAITM technology into MessageGears’ platform to streamline email localization and…
Stingray a leader in music, video content distribution, business services, and advertising solutions, is excited to announce the expansion of its retail media network with the introduction of video advertising across METRO food and pharmacy banners. This new offering enhances…
Asset Entities Inc., a provider of digital marketing and content delivery services across Discord and other social media platforms, and a Ternary Payment Platform company, announced it has been approved as an official TikTok Shop Partner. TikTok is one of the…
Roku has partnered with Spaceback, a global leader in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms like Instagram,…
8×8, Inc. the industry’s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, announced a partnership with Descope. As the exclusive Asia Pacific partner for Descope, 8×8® will seamlessly integrate Descope’s drag-and-drop customer identity and access…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…