It delivers campaign results across awareness, consideration, preference and action intent via a single question sent to the user’s CTV device DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV…
Integral Ad Science a leading global media measurement and optimization platform, today announced the launch of its AI-driven Total Media Performance™ (TMP) solution. Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s industry-leading media quality…
Creative Realities, Inc. a leading provider of digital signage and media solutions, announced the launch of AdLogic CPM+TM, a sophisticated campaign planning and management platform, with programmatic functionality, designed to empower in-store retail media networks. This new solution offers unprecedented…
MMDSmart, a leader in business messaging, CPaaS, and call center solutions, announced a partnership with Optimove, the first Customer-Led Marketing Platform, to integrate Viber, the cross-platform messaging app as a new, integrated marketing channel. The collaboration empowers Optimove clients to…
Zeta Global the AI-powered marketing cloud, announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM). Lord, a proven leader in marketing technology, brings 25+ years of experience leading businesses at the intersection of data,…
Roku, Inc. the #1 TV streaming platform in the U.S.*, announced the launch of Roku Data Cloud, which allows partners to access, analyze, and leverage Roku’s proprietary TV data seamlessly. As investments in TV streaming media continue to grow, so does…
A host of new ATSC 3.0 receivers and enhanced broadcast services will reach U.S. consumers this year, with RCA launching a lineup of NEXTGEN TV sets and new ATSC 3.0 accessory receivers from ADTH, MyVelo, Stavix, Vbox, Zapperbox, and Zinwell…
Digital Envoy, a pioneer of IP intelligence and high-quality, consent-based location data, announces the launch of LocID, a groundbreaking geospatial ID that overcomes the challenges of IP address geolocation volatility across digital advertising. “The introduction of LocID will further support…
VDX.tv, a global video advertising technology company transforming the way brands connect with relevant audiences, announced that Penélope Lima has been appointed as head of sales strategy and solutions globally to support the growing demand for premium, omnichannel video experiences internationally. Furthermore,…
Pollo AI continues to raise the bar in AI video generation with the addition of its latest feature: Consistent Character Video, which can transform still images into high quality AI videos, while maintaining consistency of characters, objects, or scenes throughout every frame. Users can upload one…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Riskified a leader in ecommerce fraud and risk intelligence, and Appriss Retail, a top provider of return and claim authorization solutions, are excited to announce a groundbreaking partnership set to transform the retail landscape. This innovative collaboration aims to address…
EX.CO, the machine-learning video platform trusted by the world’s leading media groups, announced the expansion of its ad server to support new channels beyond online video. This multichannel programmatic solution now empowers connected TV (CTV) and digital-out-of-home (DOOH) media owners…
Quickplay, a leading provider of OTT solutions, has launched Quickplay Shorts, a new product that both creates and syndicates vertical short-form content from LIVE and VOD long form video, and a social infinite vertical scroll front-end experience. Integrating seamlessly into existing OTT…
Syndigo, a leading SaaS commerce data management provider, released a new holiday shopper survey report, “Unwrapped 2024: Product Content Performance in Peak Holiday Periods,” about customer purchasing behavior during the height of the holiday shopping season. A survey of over…
Fuel up with free marketing tech insights
