Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
outboundIQ Earns Certified Partner Status with Five9
outboundIQ proudly announces its accreditation as a Five9 Certified Implementation Partner (CIP), a distinction that reflects its deep expertise in optimizing and streamlining outbound-focused contact center operations. With a team of seasoned Five9 veterans, expert programmers, and industry thought leaders, outboundIQ is uniquely equipped to help businesses of all sizes unlock the full potential of Five9’s Virtual Contact Center platform.
Alibaba’s Accio AI Search Hits 500K SME Users
Alibaba International proudly announces that its artificial intelligence (AI)-powered business-to-business (B2B) search engine for product sourcing, Accio, has reached a significant milestone since its launch in November 2024, currently boasting over 500,000 small and medium-sized enterprise (SME) users.
Experian’s New Ad Helps Consumers Score Financial Wins
Experian is kicking off the new year with an ad campaign featuring two top professional football players and their partners, aiming to inspire Americans to tackle their finances in 2025. The campaign, titled “Tackling Life by Experian,” features quarterback Jordan Love and his fiancé, Ronika Stone, and All-Pro linebacker Fred Warner and his wife, Sydney, who highlight how people could save time and money with Experian by canceling unwanted subscriptions, checking their credit, and more.
IAS Announces CFO Transition
Integral Ad Science a leading global media measurement and optimization platform, announced the departure of Tania Secor as Chief Financial Officer (CFO) and the appointment of Jill Putman as Interim CFO, effective immediately. Ms. Secor departed IAS to pursue new opportunities. IAS has commenced a search for a new permanent CFO.
Acbel Reveals New Logo, Embracing a Value-Driven Future
Acbel Polytech Inc. unveiled its refreshed brand identity, signaling a strategic transformation toward becoming a leading energy-efficient solutions provider with a focus on AI technology and clean energy applications while driving power innovation “Today marks a defining moment in Acbel’s journey,” said Jerry Hsu, Chairman of Acbel. “This rebranding reflects our unwavering dedication to technological advancement and cultivating an innovation-driven, forward-thinking culture.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
