Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal Integral Ad Science, a leading
Global partnership will see sustaintech platform’s carbon evaluation technology integrated into IAS’s platform, enabling marketers to measure their media’s environmental impact alongside quality and attention metrics
Agreement Marks First Step Towards Nextdoor’s Adoption and Deployment of IAS’s AI-driven Total Media Quality Product Suite Integral Ad Science, a leading global media measurement
Partnership Brings Enhanced Targeting And Measurement for Spotify Advertising Integral Ad Science, a leading global media measurement and optimization platform, announced with Spotify the launch
New collaboration introduces enhanced ad transparency and performance tools, replacing Oracle Moat as MGID’s trusted measurement solution.3 MGID, the global advertising platform, announces its new
With Total Media Quality for Reddit, IAS Delivers Global Advertisers Independent Analysis on Viewability and Invalid Traffic for End-to-End Measurement Coverage and Industry-Aligned Insights Integral
Global Advertisers Benefiting from 71% Reduction in Wasted Ad Spend on Unsuitable ContentWhen Using AI-Driven Content Block Lists on Facebook and Instagram Feed and Reels
Integral Ad Science a leading global media measurement and optimization platform, today announced the launch of its AI-driven Total Media Performance™ (TMP) solution. Total Media
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Integral Ad Science a leading global media measurement and optimization platform, announced the departure of Tania Secor as Chief Financial Officer (CFO) and the appointment of Jill Putman as
Integral Ad Science a leading global media measurement and optimization platform, today announced the release of its new Quality Attention™ Optimization product in beta. In
Integral Ad Science, a leading global media measurement and optimization platform, announced the company has received an accredited ISO/IEC 42001 certification, making it the first
Fuel up with free marketing tech insights
