Talkdesk®, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, announced it has achieved the Amazon Web Services (AWS) Financial Services ISV Competency. Talkdesk has been recognized for its expertise in using…
Statara Solutions, a leader in data analytics, customer intelligence, and media buying, announced its merger with American Strategies, a nationally recognized public opinion research firm, and Real Strategies, a strategic campaign consulting company, to create a unified organization under the…
Research commissioned by TELUS Digital Experience a leading global technology company deploying exceptional customer experiences, reveals that enterprise leaders have reached a pivotal juncture in their generative AI (GenAI) plans. Survey respondents indicated that they are at various stages of designing, implementing and scaling…
Omneky, the leading platform for AI-powered advertising solutions, announced the availability of its platform on AWS Marketplace. This collaboration simplifies the procurement process for AWS customers, enabling them to quickly deploy and scale Omneky’s solutions for optimizing ad creatives and…
Appercept is pleased to announce the launch of its Appercept AWS SDK for Delphi, designed to bridge the gap between Delphi applications and Amazon Web Services (AWS). The SDK provides Delphi developers with extensive tools to build, deploy, and manage cloud-based applications on AWS, making it easier than…
While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according to new research from Blue Hour Studios, Horizon Media’s full-service social and influencer agency. Marketing Tech Insights: Maropost Expands Unified Commerce with…
Maropost, the Unified Commerce leader for fast-growing brands, announced a significant expansion of its C-suite with Peter Messana joining as President and Chief Operating Officer and Jason Ferrara stepping in as Chief Marketing Officer. Marketing Tech Insights: Demandbase Enhances Gong Integration to Boost Workflows…
Demandbase, the leader in account-based GTM for B2B enterprises, announced new integrations with Gong, the revenue AI company. Building on their initial integration designed to improve the user experience for both Gong Engage and Demandbase customers, this release makes contact, intent,…
ONAR announced the launch of ONAR Labs, the company’s pioneering technology incubator, and unveiled its first product offering – Cortex, an AI-powered marketing intelligence platform that has been powering the company’s agency network, was developed by Storia, and will become…
Chatmeter, the leader in multi-location customer intelligence, introduced new capabilities to its all-in-one reputation management platform, Pulse Ai. Pulse Ai: Signals can now analyze photos in reviews and surface photos relevant to customer feedback trends–an industry first. Multi-location businesses can…
Abnormal Security, the leader in AI-native human behaviour security, released new data that showcases how the Asia-Pacific (APAC) region has become a hotbed for advanced email threats. The findings reveal a marked increase in advanced email attacks, including phishing and…
Listrak, the retail industry’s leading cross-channel marketing platform, announced it was the first marketing platform provider to launch a Rich Communication Services (RCS) marketing campaign in the United States. Listrak partnered with its client, the American heritage handbag and fine leather…
Aurora Mobile Limited a leading provider of customer engagement and marketing technology services in China, announced that its push notification solution, JPush, now supports the push messaging channels of the NIO Phone. Marketing Tech Insights: Adastra Appoints Cosmin Tudor as…
Adastra, a leading global data and analytics company, proudly announces the appointment of Cosmin Tudor as its new Sales Country Lead for Romania. This strategic hire underscores Adastra’s commitment to the Romanian market and aligns with the company’s mission to…
StructuredWeb, the market leader in AI-powered channel sales and marketing SaaS solutions, announced a $30 million majority investment from Invictus Growth Partners (“Invictus”). This strategic growth capital will accelerate StructuredWeb’s AI innovation roadmap and expand its global footprint to enable the company…
Equativ, a global independent adtech company, announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralizes programmatic campaign management and provides ad buyers with direct access to high-quality, scaled supply. Since…
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement. Nielsen is the first accredited national TV audience measurement provider…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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