Seasoned Media, Entertainment and Technology Executive to Lead XR’s Next Phase of Growth and Innovation XR, the global leader in creative operations, has appointed John Batter as Chief Executive Officer. Batter brings a wealth of leadership experience across the entertainment,…
In 2025, U.S. brands are no longer just running ads or posting content. They’re building connected journeys that follow the customer from their smartphone to their living room and even into the store. In this guide, we’ll look at what…
Designed to optimise the channel partner experience, the Intangi Iris platform will streamline configuration and design, simplifying the process of crafting tailored customer solutions. Allied Telesis, a global leader in connectivity solutions and intelligent networking tools, is significantly enhancing its…
New measurement framework and global benchmarking capabilities—covering 50+ countries by end of year—equip marketers to prove creator impact across the entire customer journey CreatorIQ, the leading enterprise platform for creator marketing, unveiled the industry’s first standardized benchmarking suite for creator…
Every tap, scroll, or visit a user makes sends a signal. On its own, it’s just data. But AI listens. It connects the dots. It turns these actions into smart steps. This is what powers precise marketing today. In this…
In 2025, U.S. marketers are no longer guessing what customers want. They’re using artificial intelligence to predict behavior, habits, and even feelings. This is not some magic trick—it’s data science and behavioral analysis working together. Brands are building strategies not…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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