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Day May 30, 2025

Advanced Supply Category Targeting Available Within the Cadent Ad Manager

Cadent Ad Manager Adds Advanced Supply Category Targeting

New offering strengthens Cadent’s robust full platform supply path optimization strategy,providing advertisers more control and flexibility Cadent, the predictive advertising company, announced the availability of advanced supply category targeting within the Cadent Ad Manager, underscoring its commitment to open, transparent…

Rakuten Advertising Launches Solutions for Greater Affiliate Transparency

Rakuten Advertising Launches Solutions for Greater Affiliate Transparency

Publishers and brands alike will receive greater visibility into publisher value, elevated brand safety, stronger connections with creators, and AI-driven custom reporting Rakuten Advertising, the leading global affiliate marketing network, revealed several new solutions helping advertisers and publishers navigate affiliate…