From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality and performance DoubleVerify, the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released…
Blurbs has officially launched TrustBlurbs.com, a community-driven B2B martech platform designed to transform how marketing teams discover, evaluate, and connect with software vendors amid an increasingly complex and crowded market. With martech spending expected to exceed $215 billion by 2027,…
Paradise Advertising & Marketing, Inc., a distinguished agency specializing in travel, tourism, and destination marketing, has named Mark Jaronski as its new Chief Executive Officer, effective August 15, 2025. Jaronski brings over 30 years of extensive experience in tourism, marketing,…
Data Axle has announced a major expansion of its partnership with Dynata, the leading provider of trusted first-party consumer data, enhancing Dynata’s identity resolution, data enrichment, and media activation capabilities. This strengthened agreement gives Dynata access to Data Axle’s extensive,…
Launch Potato, a leading digital media company focused on connecting advertisers with consumers throughout the buying journey, has announced the acquisition of Only In Your State, a highly popular platform for hyperlocal travel inspiration and community-driven storytelling. Celebrating its tenth…
Inmar Intelligence, a leader in data-driven technology, has formed a strategic partnership with Upshop, a prominent provider of store execution and inventory solutions. This alliance aims to close the persistent gap between personalized marketing and reliable, real-time product availability in…
Adweek’s 2024 Breakthrough Media Agency strengthens Brainlabs’ AI-driven Real Intelligence approach with proven cross-channel expertise Brainlabs, the AI-enabled independent media agency, announced the strategic acquisition of Exverus Media, a highly decorated Los Angeles-based media agency recognized as Adweek’s 2024 Breakthrough Media…
As businesses worldwide prioritize customer experience and data-driven operations, Salesforce has emerged as the leading CRM platform for managing customer relationships, sales pipelines, and business processes. Recognizing this growing demand, Hyperlink InfoSystem, a top global IT services provider, now offers companies…
New offering provides unlimited sales roleplay, personalized coaching, planner evaluations, and performance insights RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced the launch of RAIN Sales AI, an integrated suite…
Omnicom announced the formation of Omnicom Oceania. The move aligns all Omnicom’s practice areas across Australia and New Zealand including market leading media and creative agencies, PR, performance marketing, production and more under a unified leadership structure. It reflects Omnicom’s commitment to flexibility,…
IDX, a leading global strategic communications and performance marketing agency, announced the appointment of Richard Simons as its new Worldwide Chief Financial Officer, effective July 22. Simons succeeds Scott Paterson, who is stepping down from the role after two years spent successfully guiding…
Global beauty and wellness booking platform reports sharp rises in tips, customer reviews and booking confirmations through interactive, media-rich messaging Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands, announced that Fresha, a leading booking…
HilltopAds, a leading ad network for advertisers seeking direct traffic sources and personalized support, is pleased to announce a series of updates this quarter aimed at providing greater transparency, simplified integration and quick access to campaign metrics. Powerful Updates for…
Emerging AI Agency Rolls Out Tailored Systems to Streamline Sales, Marketing, and Customer Support for Modern Service Businesses Edge Conversion, an emerging AI automation agency based in Los Angeles, has unveiled a suite of tailored AI systems that simplify operations…
In a groundbreaking leap for both legal marketing and space exploration, ADSQUIRE, the leading innovator in legal marketing, proudly announces that it has become the first legal marketing company to launch its brand into space. This historic milestone marks a bold new…
Through Acquisition, Rokt Expands Its Network and Enables Retailers to Transform Their Ecommerce Checkouts into Curated Ecosystems of Third-Party Inventory Rokt, the global leader in ecommerce, unlocking real-time relevance in the moment that matters most, is expanding its ecommerce product…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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