ZoomInfo, the leading Go-To-Market (GTM) Intelligence Platform, announced it is adding API Access to all ZoomInfo Copilot plans. This allows customers to access ZoomInfo’s leading AI-ready market intelligence data layer across a growing ecosystem of partner applications. “Data powers the…
StackAdapt has launched its first Snowflake Native App, powered by Snowflake Cortex AI, now available on the Snowflake Marketplace. This app is notable as the first demand-side platform (DSP) to leverage Snowflake Cortex within the Snowflake ecosystem, streamlining complex data…
VideoAmp and Warner Bros. Discovery (WBD) have signed a multi-year agreement to deepen their collaboration in advanced data measurement and currency innovation across linear, digital, and streaming platforms. Under this expanded partnership, WBD will utilize VideoAmp’s cutting-edge data and measurement…
Viant Technology Inc. has launched the IRIS-enabled Content Report and Pre-Bid Targeting within its Demand-Side Platform (DSP), marking a significant advancement in Connected TV (CTV) advertising. This integration leverages IRIS.TV’s proprietary content identifier called IRIS_ID and real-time content data to…
AlikeAudience has launched AURAR, a revolutionary data collaboration tool now available in the Snowflake Marketplace, designed specifically to empower marketers by enabling seamless, secure, and accelerated collaboration using first-party data. This native Lookalike model application addresses critical marketing challenges related…
BrightEdge’s 2025 research highlights a fundamental shift in AI-powered search, revealing a growing divergence between ChatGPT and Google AI in how they serve users, especially when it comes to action-oriented queries. This split reflects two distinct philosophies shaping consumer search…
Funding will accelerate expansion of AI-powered audience tools, contextual quality scoring, and premium demand curation solutions ArcSpan, the leading publisher-first audience monetization platform, announced it has raised $5.2 million in a Seed Extension round. The capital will support ArcSpan’s mission to help…
Allego’s 2025 AI in Revenue Enablement Report Reveals Rapid Shift from Experimentation to Execution—and What’s Coming Next New research released today by Allego, Inc., the leader in AI-powered revenue enablement technology, shows AI has officially gone mainstream across revenue teams—moving from experimentation to…
All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief Operating Officer Vaudit, formerly BlokID, announced the successful closing of a $7.3 million seed round of financing led by Mucker Capital, with participation from AVV,…
A proprietary innovation combining AI and creativity, designed to help brands move beyond traditional KPIs and generate meaningful conversational engagement. Dailymotion Advertising, the video marketing suite developed by Dailymotion, announces the launch of EchoAI, an exclusive video ad format that combines…
Truecaller, the leading global communications platform, has announced the appointment of Saraswati Agarwal as Regional Sales Head for Ad Solutions for the important MEA region. This strategic move underscores Truecaller’s commitment to strengthening its Ad Solutions portfolio, aiming to deliver…
Expanded Identity Reflects Broader, Multi-Disciplinary Marketing Capabilities Technology Leader Companies announced that its subsidiary Product Marketing Leader has rebranded to Full Stack Marketing, a name that better reflects the company’s broadened scope of services and commitment to delivering end-to-end marketing solutions for…
Former Amazon Execs Apply Consumer Personalization to B2B Sales Demos, Backed by Nexus Venture Partners and TheGP Olto, the AI demo engineer transforming how B2B teams demo and sell software, has raised $5.1 million in pre-seed funding. The round was…
OpenX Technologies, Inc., one of the world’s leading omnichannel Supply-Side Advertising Platforms, announced its official launch in Mexico as the first step in a broader expansion strategy in Latin America. This decision reflects the growing regional demand from both advertisers…
Wiland’s Peer-to-Peer Texting is a Smarter Way for Nonprofits to Reach the Right Prospects and Donors, Spark Real Conversations, and Drive Results—Even in a Challenging Fundraising Climate Wiland, Inc., the leading provider of intelligent data-driven solutions for nonprofit organizations and…
Study uncovers consumers perception of AI and their attitudes toward AI-powered brand interactions on social media and customer care platforms Emplifi, a leading customer engagement platform, released the “AI in Social Media in 2025: What Consumers Want” report to better…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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