Twilio has been named a Leader for three consecutive years and was positioned highest in Ability To Execute Twilio, the customer engagement platform that drives real-time, personalized experiences for leading brands, announced it has been recognized as a Leader in…
Cloud Campaign, a leading white-label social media management platform, is making it significantly easier for vertical SaaS companies and digital platforms to integrate comprehensive social media management directly into their offerings. Its OEM solution currently powers social media tools for…
Infobip has once again secured its position as a Leader in the 2025 Gartner Magic Quadrant for Communications Platform-as-a-Service (CPaaS), marking the third year in a row it has received this prestigious recognition. This year’s report places Infobip at the…
Aurora Mobile Limited, a prominent customer engagement and marketing technology provider in China, has announced plans to explore the integration of quantum computing into its current operations to accelerate business model innovation and future growth. With its strong foundation in…
Segment Ninja, a SaaS platform specializing in customer segmentation for Klaviyo users, has partnered with Claritas to integrate PRIZM® Premier data directly into Klaviyo’s email marketing platform. This integration is designed to empower brands and agencies with the ability to…
Amid rising costs and increasing customer impatience, many organizations are reassessing how to effectively scale personalized customer experiences. Recent research from Info-Tech Research Group, a global advisory firm, reveals that artificial intelligence (AI) can significantly enhance customer experience (CX) when…
In an era of digital marketing awash with ambiguous metrics and transparent consumer signals, Blurbs launched a trust-first B2B intent data platform that overturns the way companies collect, validate, and react to buyer insights. The move is a calculated shift…
Designed for Growth-Focused Developers, the New IAP ROAS Model Enhances UA Efficiency and Maximizes Revenue Impact Mintegral, the leading programmatic advertising platform, announced the official launch of its In-App Purchase Return on Ad Spend (IAP ROAS) optimization model. This new…
Refreshed digital platform enhances visibility into the agency’s lead generation, content, and buyer engagement capabilities—built from TechInformed and backed by proprietary data. TI Marketing Solutions, the B2B performance marketing agency developed within TechInformed, has launched a newly designed website—offering a sharper,…
Laserfiche — the leading SaaS provider of intelligent content management and business process automation — is a Leader in the Nucleus Research Technology Value Matrix for Content Services and Collaboration for the 10th year in a row. Among the vendors evaluated, Laserfiche ranks highest…
UgenticAI, an AI holding company, has closed $4 million in funding to expand its growing portfolio of agentic AI companies, businesses that use AI to autonomously execute complex business functions such as sales, content creation, and customer support. With four…
Led by Decibel with participation from Mayfield, Homebrew, and others, the company is powering the shift from traditional SEO to AI search optimization Scrunch AI, the company helping brands understand and improve how they appear in AI search, announced a $15…
Veeva Systems announced Boehringer Ingelheim is the latest top 20 biopharma to standardize customer data across more than 100 countries with Veeva OpenData and Veeva Network. Accurate and comprehensive customer reference data from OpenData will equip Boehringer Ingelheim’s teams with the insights…
VanillaSoft, a leading sales engagement technology company, has once again this year been identified by Aragon Research in their Globe™ for Sales Enablement Platforms, 2025. This is the sixth consecutive year that VanillaSoft has been assessed by Aragon Research in…
StayModernAI is a newly launched website and platform that helps small and medium-sized businesses transition into the age of AI with industry-specific solutions and expert guidance. After noticing a gap in online education for business owners, StayModern is focused on providing…
As SVP, Head of Product, Performance Media, Schobeiri will help shape Criteo’s future as a platform-first business and unlock greater value for brands and agencies Criteo, the global platform connecting the commerce ecosystem, announced the appointment of Wilfried Schobeiri as…
Study finds 77% accept AI when human support remains available, and 67% prefer human help for complex purchases. Meanwhile, 41% are actively influenced by generative AI before even reaching out. Invoca, the leader in AI-powered revenue execution platforms, released The B2C…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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