In a strategic move to provide businesses with deeper competitive insights, Marchex, a company specializing in AI-driven conversational intelligence, has unveiled a new feature called Industry Benchmarking. This powerful new capability, integrated directly within the Key Insights Dashboard of the…
In a move that establishes a new benchmark for the responsible use of artificial intelligence in video technology, Idomoo has announced it is among the very first enterprise video platforms to achieve the ISO/IEC 42001 certification. This credential, created by…
A significant chasm has opened up between the perception of customer experience within corporate boardrooms and the reality lived by consumers, according to a new research report that highlights a critical “confidence disconnect.” The study, a collaborative effort from customer…
LiveRamp has unveiled a suite of advanced artificial intelligence capabilities for its platform, highlighted by the introduction of new agentic AI solutions designed to leverage the company’s extensive data collaboration network. With this launch, LiveRamp establishes itself as the first…
In a strategic collaboration poised to reshape the smart TV landscape, The Trade Desk and DIRECTV have revealed plans to co-develop a specialized version of the Ventura TV operating system, which will prominently feature DIRECTV’s well-known user interface. The new…
A new report from the data analytics firm Ocient presents a sobering picture for enterprise leaders, revealing that the transformative promise of artificial intelligence has yet to materialize into significant financial gains for nearly half of all businesses. The company’s…
Introduction: The Promise and the Pressure Just imagine this scenario: one day you open your mailbox and find an offering that fits you so perfectly that it seems like the advertiser was right there on your couch, watching what you’re…
In a significant development for the retail media landscape, Xnurta, an acclaimed advertising platform powered by agentic AI, has officially unveiled its latest product innovation, the Xnurta Data Hub. This new solution is engineered to address a major operational challenge…
In a strategic move to cement its position at the forefront of AI-driven advertising, Smartly has bolstered its executive ranks with three seasoned industry veterans. The company welcomed Maxwell Tang as Chief Product Officer, Melissa Yang as SVP of Ecosystems…
Today’s MarTech Top Voice: Informa TechTarget, Chief Marketing Officer, John A. Steinert. In the latest installment of our MarTech Top Voice series, we host MarTech specialist and industry thought leader, John A. Steinert, the CMO of Informa TechTarget. John’s professional…
Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung…
Acquisition strengthens Spectrum’s strategic and commercial offering, allowing for differentiated positioning to be pulled through via best-in-class agile delivery model Spectrum Science, an independent, full-service, strategic platform offering integrated healthcare marketing communications, clinical trial recruitment and retention, advertising, consulting and…
10Fold Research Exposes Content Readiness Crisis Looming: 89% of B2B Firms Unprepared 10Fold, a leading B2B tech communications and content agency, released the second part of their AI-First, Buyer-Ready: Inside the New Era of B2B Content Marketing research, revealing that the…
CallTower, a global leader in cloud-based unified communications and contact center solutions, announced the addition of two of its signature solutions, CT Unite CRM Integration and CallTower Analytics, to CallTower’s Webex by Cisco® platform. This strategic development provides Webex users with powerful tools…
Zeta Global, the AI Marketing Cloud, announced it has entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. This acquisition advances four key levers of Zeta’s strategy,…
UiPath, a global leader in agentic automation, announced a collaboration with NVIDIA to help enterprise customers fortify their existing automated workflows with AI capabilities in high-trust scenarios, such as fraud detection or care management in healthcare. Combining UiPath’s agentic automation…
UiPath, a global leader in agentic automation, announced a partnership with Snowflake, the AI Data Cloud company, uniting UiPath’s Agentic Automation platform with Snowflake Cortex AI. This collaboration empowers businesses to quickly turn data insights into faster and smarter autonomous…
With consumers ranking creators behind crowdsourcing & AI in trust, PartnerCentric’s approach ensures authentic, transparent, & ROI driven influencer campaigns heading into the holidays PartnerCentric, the leading independent affiliate and performance marketing agency, announced the appointment of Bytedance veteran Yehuda…
Fuel up with free marketing tech insights
