One of the most important pointers that the 2025 holiday season underlined is the fact that MarTech is no longer just an ancillary tool but rather a central piece of the whole retail success story. The retailers who embraced the…
A comprehensive new study has revealed a significant performance gap in television advertising, showing that commercials aired on Spanish-language channels generate substantially higher levels of consumer engagement than those on English-language television. According to new research released by the TV…
In a strategic collaboration aimed at enhancing the effectiveness of connected TV advertising, Viant Technology has announced a significant expansion of its partnership with Tubi, Fox Corporation’s popular free ad-supported streaming service. This deepened alliance is set to provide advertisers…
In a move that significantly enhances its presence in the Carolinas, Adams Outdoor Advertising has completed a strategic purchase of key billboard assets from The Sign Shoppe. The company announced that the acquisition adds a substantial number of new advertising…
In a significant collaboration designed to reshape how the automotive industry engages with potential buyers, the data and technology firm Acxiom has forged a new partnership with Client Command, a pioneer in the real-time identification of automotive shoppers. This strategic…
In a strategic move to fortify its leadership position and accelerate innovation, the brand performance advertising firm LoopMe has significantly expanded its strategic advisory board with the appointment of three distinguished industry leaders. The new members are former McDonald’s U.S.…
In a landmark collaboration set to bridge the final gap in omnichannel advertising, retail media technology leader Koddi has joined forces with In-Store Marketplace (ISM) to fully integrate the physical retail environment into the programmatic advertising ecosystem. The next phase…
A new technology company, MorningAI, has officially entered the market with an ambitious goal: to democratize enterprise-grade marketing for businesses of every size through the launch of its autonomous growth platform. The company’s innovative system is designed to put sophisticated…
In a strategic move designed to propel its flagship artificial intelligence technology into its next stage of commercial growth, AdTech solutions provider Inuvo, Inc. has named Rob Buchner to the newly created position of Chief Operating Officer. This appointment is…
In a strategic move designed to simplify and enhance the value of data in digital advertising, Nexxen has announced the official launch of its Curated Marketplace solution. The global advertising technology platform, known for its deep expertise in data and…
Tinuiti, one of the largest independent marketing agencies in the United States, has achieved a significant milestone by securing certification as a partner for Meridian, Google’s advanced measurement platform. This strategic collaboration equips Tinuiti with powerful new tools to enhance…
Imagine the possibility of getting a letter in 2026, a letter that not only names you but tells who you are, what you are going to do this weekend, and that you are going hiking after watching an outdoor adventure…
Adoption of ServiceNow-centric CCaaS provider highlights growing demand for voice-first AI engagement platform. 3CLogic, the leading AI-powered contact center platform purpose-built for ServiceNow®, announced its selection by Astreya Partners, a global IT managed services provider (MSP), to implement its Voice AI…
Think about this: you open LinkedIn on a typical Monday morning, and every other post is filled with expressions such as “Service-as-a-Software (SaaS 2.0)”. It’s like a new restaurant getting all the buzz, you’re simply last to try it. Only…
Profit Sharing Partnership Highlights Proven Performance and Supports Company’s AI-Driven Monetization Strategy Eva Live Inc., an AI-native performance marketing technology company, is pleased to announce the deployment of Eva’s proprietary AI-enabled advertising platform with Eightpoint Interactive, Inc. (formerly known as…
Vocodia Holdings Corp, a pioneer in AI-driven customer engagement solutions, announced the unanimous election of Paul Taylor as Chairman of the Board and interim Chief Operating Officer, effective immediately. This pivotal leadership appointment marks a transformative phase for Vocodia as…
Recently, a deep learning-based intelligent advertising platform BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK), becoming one of the few programmatic advertising platforms worldwide to maintain this certification for five…
26% growth in Upfront commitments demonstrates demand for unified digital and TV advertising that deliver precision and scale Cadent, the predictive advertising company, announced the close of its annual Upfront with 26% year over year growth as advertisers embrace an…
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