In a move aimed at making complex media intelligence more accessible and actionable, the planning software provider Guideline has officially launched the Guideline AI Agent. This new conversational interface is designed to fundamentally transform how media buyers and sellers interact…
A new study has provided compelling evidence that advertisers can achieve a dramatic increase in campaign effectiveness by combining stationary and moving out-of-home media. The research, released by the analytics firm Reveal, indicates that integrating formats like digital taxi tops…
In a strategic move to bolster its technological leadership, the video and advertising platform JWP Connatix has appointed veteran ad tech executive Pat DeAngelis as its new Chief Technology Officer. DeAngelis will take the helm of the company’s global technology…
If you’ve ever been to a meeting where the dashboard of your analytics tells one story, your CRM shows another, and your advertising platform insists that neither is correct, then you already know the reason why Open Semantic Interchange (OSI)…
In a clear sign that the lessons of a challenging 2024 holiday season have been learned, a new report from commerce operating system Swap indicates that e-commerce executives are aggressively accelerating their adoption of artificial intelligence in preparation for the…
In a significant move to address the persistent gap between go-to-market strategy and real-world execution, Highspot has unveiled its Fall Product Launch ’25, headlined by a breakthrough AI capability named Deal Agent. The company is positioning this new tool as…
In a direct effort to solve one of the most persistent challenges in product development, Dovetail has announced the launch of its new customer intelligence platform. The company is introducing the industry’s first “always-on,” AI-native system designed to create a…
In a move designed to usher in the next phase of AI-driven advertising, the data collaboration firm Optable has introduced Agentic Collaboration, a pioneering approach that empowers autonomous, AI-powered agents to execute and optimize complex adtech workflows directly within its…
A new study from LG Ad Solutions indicates a fundamental transformation in the advertising world, revealing that the advanced capabilities of connected TV are driving a definitive shift toward CTV-first campaign strategies. The report, titled “The Art and Science of…
In a clear affirmation of its sustained leadership in artificial intelligence, Genesys has once again been designated as a Leader in a major industry assessment, this time in the prestigious 2025 IDC MarketScape for Worldwide General-Purpose Conversational AI. This accolade…
In a major technological overhaul aimed at democratizing artificial intelligence for the entire digital advertising ecosystem, PubMatic has announced the results of a multi-year integration with NVIDIA. The collaboration has equipped the independent ad tech company with an accelerated computing…
2026 is almost here, and it looks like technology no longer has to do everything to be helpful to marketers. They no longer only employ AI as a means to get results faster, but rather AI becomes their strategic partner…
From in-stadium offers to year-round engagement, unified fan data helps the 12s feel seen, valued and connected wherever they are As the Seattle Seahawks mark their 50th anniversary, the team reflects on five decades of unforgettable moments and looks ahead…
SugarCRM, provider of the award-winning intelligence-driven sales automation platform, announced the appointment of Maksim Ovsyannikov as Chief Product Officer to lead SugarCRM’s global product strategy, vision and execution. Ovsyannikov brings a proven track record of leadership in guiding product strategy…
Acquisition accelerates Mixpanel’s mission to turn data into decisions by seamlessly connecting product metrics to business value with AI Mixpanel, the global leader in digital analytics, announced the acquisition of DoubleLoop, a pioneer in AI-powered business value frameworks. The acquisition…
At Advertising Week New York, Adora launched its end-to-end AI performance marketing engine, enabling Fortune 500 brands to activate revenue-driving campaigns in hours instead of weeks—addressing the fundamental speed crisis that has caused advertising returns to decline 50% over the…
Resulticks, a global leader in real-time customer engagement solutions, announced the expansion of its partnership with Tata Consultancy Services (TCS), moving from planning to full-scale execution. As part of this next phase, TCS will lead the onboarding of 250 agencies…
Integrated analytics-to-automation workflows enable organizations to continuously and autonomously improve engagement, efficiency, and outcomes at scale CallMiner, the global leader in AI-powered conversation intelligence and customer experience (CX) automation, announced advancements to its agentic AI framework, interconnecting analytics and automation…
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