VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods.…
Vivun announced Ava Assist, the newest capability of Ava, the world’s first AI Sales Teammate, designed to help sales teams unlock instant capacity and improve execution across every stage of the sales process. Powered by Vivun’s proprietary Sales Reasoning Model, Ava Assist empowers…
Most companies still rely on the same old tools to gauge the customer experience of their clients, that is, NPS, CSAT, or a few questions from a survey. These metrics tell how a person is after an event, but not…
Semrush has officially introduced its Enterprise Partner Program, a new global initiative aimed at expanding the company’s reach among large-scale businesses while creating fresh revenue opportunities for both Semrush and its agency collaborators. The program is designed to strengthen the…
MessageGears, a leading data activation and engagement platform for enterprise brands, has introduced two new innovations aimed at transforming how marketers build and manage audience segments. The latest features, dynamic data variables and nested data filters, are designed to provide…
Snappy Kraken, a leading martech innovator for financial advisors, has introduced a new real-time, bidirectional CRM integration designed to unify marketing automation, analytics, and customer relationship management within a single ecosystem. This marks a significant milestone in advisor marketing technology,…
Teads, the omnichannel outcomes platform for the open internet, has unveiled the beta launch of CTV Performance, a new solution designed to measure real outcomes from connected TV campaigns. This innovation brings a layer of accountability to connected TV (CTV)…
Sabio Holdings, a Los Angeles-based ad-tech company that helps global brands reach and engage streaming audiences, has announced that its owned and operated streaming network, Creator Television® (Creator TV), has officially launched its ad-supported video-on-demand (AVOD) service on Plex and…
Clinch, the Agentic AI platform specializing in omnichannel advertising, has expanded its collaboration with Amazon Ads, becoming the first third-party ad serving solution to deliver ads to Amazon Custom Audiences through a server-to-server (S2S) integration. This capability, previously exclusive to…
Typeform has unveiled its new AI engagement platform, marking a major shift from its origins as a simple form-building tool to a comprehensive engagement ecosystem. Designed to empower small and medium-sized businesses, the platform brings together forms, automation, and data…
AdCreative.ai, part of the Appier Group, has unveiled its first mobile application aimed at transforming how businesses create digital advertisements. The launch comes just ahead of the year’s busiest shopping season, covering Black Friday and the holidays, when demand for…
Netcore Cloud has announced a series of senior leadership appointments aimed at accelerating its international expansion and strengthening its position as a frontrunner in agentic marketing. The company revealed that it has appointed Vassil Mladjov as Senior Vice President of…
Adastra Group, a global leader in artificial intelligence and data analytics, announced it has achieved Amazon Web Services (AWS) Automotive Competency Status. This designation highlights Adastra’s track record in helping automakers modernize with scalable, cloud-native AWS technologies. “This recognition is…
The unique approach bridges the gap between programming and programmatic to build a more efficient CTV supply chain TriCoast Media, a programming-led CTV adtech company, announced the launch of the inaugural Dark Matter Film Festival, a Culver City-based celebration of…
Glassbox, a leading provider of digital experience analytics for web and mobile applications, has appointed Guy Perry as Chief Executive Officer (CEO). In this role, Perry will guide Glassbox’s strategic vision, scale its global operations and fortify its position as…
LiveRamp announced expanded measurement capabilities that leverage the power of its data collaboration network to deliver superior customer outcomes. Retail media networks can now unlock new attribution insights from their Meta campaign investments through the LiveRamp Clean Room. By connecting…
A comprehensive new study by Springboards, an AI platform inspiring creativity in advertising, found that popular AI tools like ChatGPT, Gemini, Claude and others perform much more similarly on creative tasks than many people think. Creativity Benchmark, conducted in collaboration with the 4As, ACA, APG, D&AD, IAA, IPA,…
New leaders will accelerate growth of OpenXSelect™ and build on the company’s foundations of quality inventory, innovative data excellence, and superior performance OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced a strategic expansion of its leadership…
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