Technology is the basis of present-day marketing. The MarTech stack, which includes CRMs, CDPs, automation, and analytics tools, is the chief mover behind campaigns, customer experiences, and revenue growth. There is one growing reality, however, that the MarTech specialists cannot…
Vested, the leading marketing and communications agency dedicated exclusively to financial services, announced a strategic partnership with Fintel Connect, the leading growth marketing platform built for the financial industry. The partnership will help banks and financial brands unlock new growth…
Gamehaus Holdings Inc., a technology-driven mobile game publisher, recently announced a strategic partnership with AppsFlyer, a leading marketing measurement and analytics platform. The collaboration integrates AppsFlyer’s AI-powered solutions with Gamehaus’s proprietary systems to enhance data integrity, improve marketing efficiency, and…
Comperemedia, the leading go-to-market strategy provider for financial services marketers, announces their strengthened ability to help financial institutions decode competitor strategies and consumer targeting patterns through the introduction of Equifax risk scores directly within the Comperemedia Direct platform. Marketing Technology Insights: Iterable…
Perspire Sauna Studio, the country’s largest sauna franchise specializing in full spectrum infrared sauna (IR) and red-light therapy (RLT), announced the appointment of Caroline Linton as Chief Marketing Officer. Linton will oversee brand strategy, integrated marketing, consumer growth, and franchise development…
Customer trust is the main factor without which a business cannot operate successfully in the data era. The question is: in what way can businesses ensure the provision of differentiated services and, at the same time, the observation of data…
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