NiCE has appointed Arun Chandra as its new Chief Operating Officer, a move that signals the company’s intent to strengthen and scale its global operations as it advances its AI driven customer experience strategy. Chandra, whose appointment becomes effective on…
Box and Amazon Web Services have entered a new multi year strategic collaboration designed to accelerate the use of artificial intelligence across enterprise content management. The agreement strengthens the long standing partnership between the two companies and aims to help…
Thanks, the customer focused native advertising network designed to make audiences reconnect with digital advertising, has entered a new partnership with Oztix, Australia’s largest independent ticketing company. The collaboration brings Thanks’ AI powered post purchase media monetisation platform into the…
ON24 has strengthened its position as a leader in AI driven customer engagement with the announcement of its newly granted U.S. Patent No. 12,445,698 B2. The patent protects the company’s artificial intelligence technology that automatically identifies and extracts what it…
National CineMedia has moved to strengthen its position as the leading cinema advertising platform in the United States with the acquisition of Spotlight Cinema Networks, the country’s only cinema advertising company exclusively focused on art house, luxury and dine in…
Accenture has made a strategic investment in Alembic, a company known for its causal AI driven marketing intelligence platform, with the goal of helping brands understand which campaigns genuinely generate returns. The investment was made through Accenture Ventures and coincides…
Studies across snack, pet and beverage categories demonstrated Ibotta’s ability to drive measurable incremental revenue ABCS Insights, a leading ad effectiveness analytics company, and Ibotta, the performance marketing platform for promotions, announced a partnership that provides CPG brands another way…
New survey reveals 68% of dealership outreach fails to connect, signaling an urgent need for smarter data practices Data Axle, a leader in data-driven solutions that create meaningful connections between companies and people, announced a strategic partnership with Tealium, a…
Teads has introduced a new artificial intelligence solution called Predictive AI, a tool designed to help marketers understand the likely performance of their digital creative assets long before campaigns reach the public. The company is positioning the technology as a…
Broadsign has introduced a major step forward for out of home advertising in North America through a new collaboration with StackAdapt and Branded Cities. The partnership brings fully automated in advance digital out of home transactions to advertisers using the…
RISE surfaces what agents didn’t even know to ask, proactively guiding their day and turning missed follow-up into closed deals MoxiWorks, the AI-powered real estate marketing platform, announced the launch of RISE, a new platform built with artificial intelligence at…
Integral Ad Science, a leading global media measurement and optimization platform, announced that it received Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration of Amazon DSP impression, viewability and invalid traffic data into its digital ad measurement platform.…
New Standard Advances Efficiency and Agentic Interoperability Across Programmatic Advertising; Open for Public Comment Until January 15, 2026 IAB Tech Lab, the global digital advertising technical standard-setting body, announced the release of Agentic RTB Framework (ARTF) v1.0 for public comment.…
ATTEX Data spins out from Tobii AB, strengthening its position for future collaborations with global media groups WPP Media, the world’s largest marketing communications company, has entered into a strategic partnership with ATTEX Data, a new spin out from global eye…
Consensus, the leader in AI-powered Demo Automation, announced Consensus for Marketing, a first-of-its-kind solution, empowering B2B teams to convert leads 24/7 with intelligent, interactive product experiences. As buyers continue to research independently and make purchase decisions faster than ever, marketing…
NielsenIQ (NIQ), a leader in consumer intelligence, announced the launch of its enhanced FMCG E-commerce Measurement Solution in Indonesia, Singapore, and Thailand. Developed specifically for the fast-moving consumer goods (FMCG) industry, the solution empowers brands and retailers with a single,…
GoWit, the leading AdTech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors Formus Capital, APY Ventures, and DCP. The investment marks a milestone in GoWit’s mission to…
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