Cvent has introduced a new integration designed to help marketers better connect event data with digital advertising strategies through LinkedIn. The company announced the launch of Cvent Audience Connector for LinkedIn, a tool that links Cvent’s attendee and invitee data…
DoubleVerify has published its 2025 Global Insights Report, offering a detailed look at how consumers and marketers around the world engage with today’s most dominant walled garden platforms. The findings highlight the growing influence of social environments on entertainment, news,…
LG Ad Solutions has released new research showing that the Smart TV Home Screen has become one of the most influential environments in Connected TV advertising, emerging as the modern equivalent of TV’s historic first in break position. As audiences…
Universal Ads has released new research showing that pairing streaming TV advertising with social media campaigns can significantly accelerate growth for emerging brands. The study, conducted with MediaScience, examined how exposure to ads across both environments influences what viewers remember,…
A new Total Economic Impact study conducted by Forrester Consulting has found that enterprises using the Zeta Marketing Platform are seeing substantial financial gains driven by AI-powered marketing. According to the commissioned report, organizations achieved a six times return on…
Smartly, the AI driven advertising technology platform, has introduced two new creative intelligence products designed to give marketers deeper visibility into how their ads will perform and why. The additions, called Creative Predictive Potential and Creative Insights, extend Smartly’s intelligence…
A new survey from Iridio reveals that marketing leaders are heading into the coming year with heightened concerns about economic instability, prompting them to rethink how they allocate their budgets and where they direct their strategic focus. According to findings…
Kiswe, a long-standing leader in streaming technology and services, has unveiled Kiswe Core, a cloud based platform built to simplify the increasingly complex world of stream distribution. The launch marks a major step in the company’s evolution, extending its capabilities…
Marketing technology changes fast, but every once in a while, a new concept arrives that feels less like a trend and more like a shift in how work gets done. Vibe coding is exactly that. It sounds playful, yet it…
KOMI, the creator marketing company operating out of Los Angeles and London, has introduced a new platform designed to bring creators and brands together in a far more streamlined and predictable way. The company, already recognized for its popular link…
A sweeping outage at Cloudflare on Tuesday morning caused widespread disruption across the internet, impacting thousands of users globally who faced difficulties accessing high-profile services including ChatGPT, X (formerly Twitter), Gemini and Perplexity as well as popular platforms such as…
Built on ActiveCampaign’s MCP server, the new integration lets marketers securely access, analyze, and take action on marketing data across campaigns and automations directly in Claude ActiveCampaign, a leading autonomous marketing platform, announced the launch of the first autonomous marketing…
Zoho Corporation, a leading global technology company, announced numerous enhancements to Zoho One, its all-in-one business software platform, featuring an evolution in the user experience that facilitates easy and secure collaboration. The new Zoho One offers a seamless experience across…
The global fashion brand deepens its use of EDITED’s Retail Intelligence Platform, leveraging advanced AI and connected data to unify design, planning, and marketing teams. EDITED, the leading retail intelligence platform, announced an expanded partnership with Cider, the global social-first…
Brandi AI’s new capability enables brands to understand, measure and optimize their visibility across languages, cultures and regions with true cultural and geographic precision Brandi AI, the industry’s most comprehensive, intelligence-driven platform for enterprise AI visibility and Generative Engine Optimization…
Privy, the ecommerce email and SMS marketing platform built for growth, unveiled a suite of new automation and SMS features designed to help merchants maximize sales during this year’s Black Friday and Cyber Monday (BFCM). The updates make it easier…
Bond, the leading customer intelligence-driven engagement company backed by Mountaingate Capital, has acquired Armadillo, an award-winning UK CRM agency. The acquisition further strengthens Bond’s ability to help global brands activate intelligence across nearly 200 million consumer profiles worldwide, delivering AI-powered…
Meltwater was named a Leader among 14 influencer marketing vendors supporting large enterprises. Meltwater, a global leader in media, social, and consumer intelligence, has been named a Leader in the IDC MarketScape: Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor…
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