Comviva has taken a major step forward in its MarTech roadmap with the launch of its GenAI-powered MobiLytix® Real Time Marketing (RTM) platform, introducing a new era of intelligent, autonomous, and high-speed marketing execution. As enterprises push for more personalized,…
Stagwell is advancing its vision for the future of marketing with the introduction of new privacy protective technology developed in partnership with Harvard University’s OpenDP initiative. The company announced that differential privacy capabilities from OpenDP will underpin the AI and…
Vodacom Group is deepening its investment in artificial intelligence through a new multi year collaboration with Google Cloud aimed at accelerating digital transformation and expanding access to advanced AI capabilities across Africa. The partnership marks a major milestone for the…
New research from SalesFuel’s latest AudienceSCAN dataset shows that mobile advertising is emerging as the most influential driver of Black Friday purchasing decisions, underscoring a major shift in how U.S. consumers discover, evaluate, and buy products during the biggest shopping…
UNICEPTA is taking a significant step forward in the evolution of reputation intelligence with the launch of its integration into Microsoft 365 Copilot, giving communications leaders direct access to real time insights within the tools they already use each day.…
New data from Vividata’s Fall 2025 Study of the Canadian Consumer reveals a significant shift in how Canadians approach Black Friday and Cyber Monday, marking a move toward more deliberate, digitally informed, and value driven shopping behaviour. The findings reflect…
Innovative Warehouse Solutions is entering a new phase of growth after signing a partnership agreement with Amazon Shipping, a move that reflects the rapidly changing expectations around ecommerce logistics in the United States. As Amazon Shipping expands its presence as…
Elastic Path is expanding its role in the headless commerce market with the general availability of the Developer MCP Server, a new development tool engineered to accelerate how B2B teams build and launch modern storefronts. As companies continue shifting toward…
Zeta Global is signaling an ambitious new chapter in the AI marketing cloud landscape as the company lifts its financial guidance for both 2025 and 2026 following the completion of its acquisition of Marigold’s enterprise software business. The expanded portfolio…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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