JamLoop has strengthened its executive leadership team with two senior appointments as the company accelerates growth in the connected TV advertising market. The CTV first technology platform announced that Jeff Fagel has joined as Chief Marketing Officer, while Oksana Korsakova…
As brands face growing pressure to deliver highly personalized experiences without adding operational complexity, Blueshift has introduced a new approach to automation with the launch of Compass and Launchpad. The announcement marks a significant moment for the MarTech ecosystem, as…
AUDIENCEX is accelerating the evolution of performance marketing as it builds on a series of AI driven milestones achieved in 2025 and unveils a forward looking strategy centered on a fully adaptive intelligence layer. The announcement signals a broader shift…
A new collaboration between Elcano, Raptive, and Index Exchange is reshaping how premium creator audiences are activated across programmatic channels, including Connected TV. The companies have announced the launch of Raptive Unison, a curated media product designed to give advertisers…
The global Internet underwent major transformation in 2025, according to a new report released by Cloudflare, offering one of the most detailed snapshots yet of how digital behavior, security, and infrastructure evolved over the past year. The findings are particularly…
Some companies are so good that they don’t even need to explain themselves. They just get in touch. You come across an ad, look away after a second or two, and smile. You move on, but later you remember the…
New capabilities strengthen cross-platform campaign reporting suite; CCR rebranded as Cross-Platform Campaign Results Comscore, a global leader in measuring and analyzing consumer behavior, announced the expansion of its cross-platform reporting suite with two new capabilities: streaming audio measurement and expanded…
Black Friday and Cyber Monday shopping data from BrightEdge reveals a pivotal divergence in AI commerce as ChatGPT declares ‘Code Red’ BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, released new findings from its AI…
Establishing the future of event marketing by turning moments into ready-to-use content, extending event impact, and accelerating pipeline & ROI Cvent, an industry-leading meetings, events, and hospitality technology provider, announced the acquisition of Goldcast, an innovative video content platform built…
As competition intensifies across large scale industry events, vendors are searching for new ways to capture attention beyond crowded exhibit halls. Mobile billboard advertising is emerging as a powerful solution, and KG3 Mobile Advertising is positioning itself at the center…
JCDecaux Transport is proud to announce the successful completion of a pioneering pilot for audience measurement. This first-of-its-kind initiative in Asia’s metro advertising industry leverages advanced AI analytics to transform outdoor advertising, delivering precise, data-driven insights and setting a new standard…
Global sports platform taps Rokt for its relevance engine to drive engagement and revenue across its ecommerce sites Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, announced a…
Quvy expands its enterprise offering with new predictive ad-testing tools and names Stefan Adamczyk as Head of Sales for North America and EMEA. Quvy, the platform that uses simulated audiences to predict real-world ad performance before advertisers spend their budget,…
New integration connects Spiky.ai’s real time meeting intelligence with SugarCRM, automatically updating standard and custom fields with AI derived insights from Zoom, Microsoft Teams, Google Meet, and more. Faye, a global leader in software strategy, deployment, integrations, and ongoing management…
Extends Pinterest’s AI-powered performance advertising from mobile to TV Pinterest, Inc., a leading AI-powered visual search and discovery platform, announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first…
With the release of Aimi, Impartner continues to optimize partner and administrative experiences with AI, segmentation, and seamless integration across enterprise workflows Impartner, the global leader in partner management and partner marketing automation, announced the release of Aimi (Artificial Impartner Intelligence),…
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