As media companies face mounting pressure to modernize ad operations across linear and connected TV, consolidation among ad tech and services providers is reshaping the MarTech landscape. In that context, ShowSeeker announced that it has combined with Innovar Solutions, an…
Generative artificial intelligence is rapidly reshaping how consumers discover products, making AI driven visibility a critical concern for marketers. That shift is at the center of the newly released 2025 Holiday AI Commerce Report from Bluefish, which provides one of…
The convergence of media, technology, and retail is reshaping how brands engage shoppers, making scale and integration critical across the MarTech ecosystem. Against this backdrop, Flywheel announced that TPN, Omnicom flagship retail and commerce agency, has officially joined the Flywheel…
The role of artificial intelligence in shaping the future of digital experiences continues to expand, making leadership decisions in this area especially important for the MarTech ecosystem. WP Engine has announced the appointment of Thierry Muller as vice president of…
As ecommerce brands place greater emphasis on owned channels and on site engagement, the tools used to capture attention and convert visitors are becoming more strategic within the MarTech ecosystem. Against this backdrop, Getsitecontrol has launched a redesigned widget builder…
As media companies expand across linear, digital, and streaming environments, the pressure to unify operations while enabling innovation has become a defining challenge for the MarTech and ad tech ecosystem. That context makes the latest announcement from Operative particularly significant.…
As marketers face rising complexity across channels and mounting pressure to prove performance, automation is becoming central to the future of programmatic advertising. That shift took a significant step forward as Viant Technology Inc. announced the launch of Outcomes, its…
Leadership appointments in the agency world often signal where the market is heading, and for the MarTech ecosystem, Mindgruve latest move reflects the growing importance of retail media and commerce driven marketing. Mindgruve announced the appointment of Spencer Lian Thornton…
As connected television continues to reshape digital advertising, publishers are under pressure to turn vast amounts of data into revenue faster and with greater precision. At CES 2026, ElementalTV announced the launch of SARAH, positioning it as the first publisher…
As measurement complexity continues to challenge digital marketers, AI-powered unified measurement is emerging as a critical capability for eCommerce and direct-to-consumer brands seeking sustainable growth. At CES, Slingwave officially introduced its AI-native unified measurement platform, designed to help brands make…
Advertisers can now automate social ad optimization with first-to-market deterministic sales and other commerce outcomes from retailers. Ampd, a leader in commerce media technology, announced the public launch of Ampd Signal, a first-to-market solution enabling brands and agencies to run…
PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital environments. AgenticOS provides a system-level layer that allows agents to…
Teads, the omnichannel outcomes platform for the open internet, announced Dani Cushion will join the company as Chief Marketing Officer, effective January 6, 2026. Cushion will lead and oversee Teads’ global marketing organization and drive the company’s brand, communications and…
Affle a global technology company driving AI-powered consumer intelligence and mobile advertising, announced the appointment of Sameer Sondhi as Chief Executive Officer, North America, with a dual role as the Chief Strategic Investments Officer. In this senior leadership role, Sameer…
This integration drives app-level supply insights, better campaign control, and outcome-driven automation, all built on a foundation of transparency. All-Inclusive TV agency Marketing Architects announces a partnership with Jounce Media to bring greater transparency to Connected TV (CTV) media buying through Marketing Architects’ proprietary…
The veteran consumer and B2B growth executive brings more than two decades of cross‑industry leadership and go‑to‑market experience to accelerate strategic growth and partnerships at Teikametrics. Teikametrics, the leading AI-powered optimization platform, announced that Daryk Pengelly has joined as Senior…
VideoAmp, the tech-first measurement company, announced a CEO transition, with Peter Liguori stepping down as Chief Executive Officer effective January 5, 2026, and Tony Fagan, currently President, assuming the role of CEO beginning January 6, 2026. Liguori remains a member…
ON24, a leading intelligent engagement platform for B2B enterprise sales and marketing has entered into a definitive agreement to be acquired by Cvent, an industry-leading meetings, events, and hospitality technology provider. The agreement reflects an all-cash transaction for a total consideration of…
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