As global sporting events continue to redefine how audiences consume media, the 2026 FIFA World Cup is shaping up to be a major test for advertisers navigating an increasingly fragmented television landscape. That challenge is the focus of a new…
As connected TV advertising grows more complex and data driven, marketers are looking for faster, more intelligent ways to turn strategy into execution. This challenge sits at the center of the evolving MarTech ecosystem, where static planning models are giving…
As advertisers demand stronger proof that media exposure leads to real revenue, the convergence of commerce data and contextual intelligence is becoming a defining priority for the MarTech ecosystem. That shift is at the center of the new TripleLift partnership…
As digital publishing continues to evolve under pressure from changing audience behaviors and accelerating content demands, technology providers are investing more deeply in tools that help publishers work smarter and faster. This shift is particularly important for the MarTech ecosystem,…
Executive leadership changes often signal where a technology company is headed next, particularly in sectors undergoing rapid transformation. That context is important for the retail technology and MarTech ecosystem as Jumpmind announced the appointment of two new senior leaders to…
As programmatic advertising continues to mature, marketers are being forced to rethink how they structure technology, workflows, and execution to stay competitive. That shift is the focus of the newly released State of Programmatic Advertising 2026 report from StackAdapt, which…
As brands look for more trusted and privacy safe ways to reach Hispanic and bicultural audiences, premium publisher partnerships are becoming increasingly important across the MarTech ecosystem. Against this backdrop, Mundial Media has announced an exclusive U.S. publisher partnership with…
As social platforms continue to evolve, visibility and engagement have become increasingly difficult to achieve through organic reach alone. This shift is particularly relevant to the MarTech ecosystem, where creators and brands are under pressure to demonstrate credibility and momentum…
As mobile gaming and digital rewards converge, advertisers and platforms are rethinking how to deliver value driven engagement at scale. This shift is especially relevant for the MarTech ecosystem in Asia, where super apps play a central role in everyday…
As artificial intelligence becomes more deeply embedded in how advertising is planned, bought, and delivered, the industry is confronting a new challenge of scale without fragmentation. This issue is especially important for the MarTech ecosystem, where interoperability and trust underpin…
As agencies manage increasingly complex, omnichannel media operations, the ability to connect planning, execution, and financial systems has become a defining challenge for the MarTech ecosystem. Addressing that need, Basis and Mediaocean announced a new integration partnership designed to automate…
Underpinned by AWS agentic AI technology, Comscore’s Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend Comscore, a global leader in measuring and analyzing consumer behaviors, announced the release of its new program-level capabilities…
New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and unified streaming measurement to bring clarity, accountability and confidence across devices, including CTV DoubleVerify, the leading software platform to verify media quality, optimize advertising performance and prove campaign…
Microsoft customers worldwide can now discover and deploy Profitmind through Microsoft Marketplace, accessing trusted solutions that accelerate innovation and business transformation with unified integration across Microsoft products Profitmind, the agentic AI decision intelligence platform built for retail teams, announced it…
Acquisition accelerates shift from enterprise messaging to orchestrated, omnichannel customer experiences 8×8, Inc., a leading global business communications platform provider, has acquired Maven Lab, a Singapore-based leader in mobile marketing and enterprise messaging, accelerating the company’s strategy to deliver end-to-end customer…
Stackline, the leader in retail analytics and full-funnel connected commerce, announced the launch of AI Visibility, a first-of-its-kind solution that gives consumer brands unprecedented insight into how shoppers discover and interact with products via conversational and agentic shopping platforms. As…
Selected as a Top 50 company in the NRF Big Show 2026 Innovators Showcase; CEO Nick Davis named a 2026 Top Retail Expert by RETHINK Retail; Scout agentic analytics and new platform capabilities roll out as brands join ShopSight, the shopper-powered…
Snowflake expands its collaboration with Google Cloud by bringing Gemini 3 to Snowflake Cortex AI to help enterprises like BlackLine and Fivetran unlock faster insights, reduce data movement, and accelerate AI-driven growth Snowflake, the AI Data Cloud company, announced it…
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