As video becomes central to how brands communicate, train, and educate audiences, CraftStory has introduced a new capability aimed at removing long standing production barriers in human led content. CraftStory today announced the release of its Image to Video model,…
Leadership changes unify go-to-market execution and strengthen a performance-driven culture for the AI era. Invoca, the leader in revenue execution, announced two executive leadership updates. Katherine Starros has joined Invoca’s executive team as Senior Vice President (SVP), People & Culture and…
Integrated with the IRIS_ID Seedtag helps advertisers reach audiences with greater scale and clearer program-level targeting across streaming inventory Seedtag, the global Neuro-Contextual advertising company, announced a partnership with IRIS.TV that strengthens its Neuro-Contextual capabilities in CTV through enriched program-level…
The acquisition will expand Snowflake’s capabilities in a $50+ billion IT operations management software market1, positioning it to deliver next generation AI-powered observability based on open standards Snowflake, the AI Data Cloud company, announced it has signed a definitive agreement…
New productized E-Paper portfolio brings paper-like experiences to digital poster stands and A-frame displays for promotional and marketing content without requiring power Glass-Media, the leading provider of purpose-built, highly configurable digital signage solutions, and Samsung Electronics America announced a new lineup…
Built to Mitigate Compliance Risk, Accelerate Sales Productivity, and Improve Call Outcomes—Directly Inside Salesforce Gryphon AI, the leading provider of Enterprise Contact Compliance solutions, announced the launch of Gryphon ONE for Salesforce on Salesforce AppExchange, the leading enterprise marketplace for partner apps…
Strategic analytics agreement supports SKU performance, category expansion, and omnichannel execution NielsenIQ, a leading consumer intelligence company, and Kodiak, the Park City, Utah-based brand known for its protein-packed, 100% whole-grains breakfast and snacking products, announced a strategic agreement for retail…
Accenture has invested, through Accenture Ventures, in Profitmind, a retail technology company that has developed an agentic AI platform to help retailers automate decisions across pricing, inventory and planning. As part of this investment, Accenture and Profitmind are also entering into…
As manufacturers and distributors face increasing pressure to connect revenue growth with operational execution, Syspro and SugarCRM have announced a new go to market partnership designed to close long standing gaps between sales teams and the shop floor. The collaboration…
ESPN is rolling out a new way to really see how fans connect with their content. They’re teaming up with Comscore, using its cross-platform content measurement to pull together audience data from everywhere, TV, streaming, digital, and social. This matches…
DAX US, the digital advertising exchange owned by Global, has announced a new partnership with DISQO aimed at strengthening how advertisers measure the effectiveness of digital audio campaigns. The collaboration brings advanced brand lift measurement to audio advertising across DAX…
Qualytics, the augmented data quality platform built for enterprises, announced a technology partnership with Databricks, enabling organizations to run Qualytics natively on the Databricks Data Intelligence Platform. The collaboration allows enterprises to ensure their data is accurate, explainable, and AI-ready…
Bloomreach, the AI company focused on personalization across the customer journey, announced that its AI-powered marketing automation and ecommerce search solutions are now available on Amazon Web Services (AWS) Marketplace. The move makes it easier for businesses running on AWS…
Ahrefs, a leading marketing platform, announced the expansion of Brand Radar, its fastest-growing product. Brand Radar now tracks YouTube, TikTok, and Reddit. The update allows teams to monitor brand mentions across video platforms and Reddit visibility within Google Search –…
As enterprises accelerate AI driven transformation across products, marketing, and customer experience, the demand for trusted, scalable customer insight is intensifying. That shift is shaping the MarTech and product research landscape and provides the backdrop for UserTesting acquisition of User…
As video viewing increasingly extends beyond the living room, advertisers are looking for new ways to reach audiences during everyday moments. This shift matters to the MarTech ecosystem because it blends premium television with real world reach. DIRECTV Advertising has…
As quick service restaurants and convenience retailers look to modernize the physical customer experience, the drive thru has become one of the most critical touchpoints for speed, accuracy, and brand perception. This makes the latest launch from Creative Realities especially…
As gaming and hospitality operators look for new ways to unlock incremental revenue while preserving guest experience, in venue media is emerging as a powerful opportunity within the MarTech ecosystem. That shift is driving increased adoption of intelligent, data driven…
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