As brands recalibrate their media strategies to meet audiences wherever they watch, PadSquad is reporting strong momentum in video adoption tied to demand for immersive, high impact advertising experiences. The company said it recorded seventy percent year over year growth…
As audio cements its role as a core channel in modern media strategies, Comscore has introduced new capabilities designed to help advertisers better plan, activate, and measure audio campaigns with the same rigor applied to other digital channels. Comscore announced…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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