As artificial intelligence reshapes how content is created, discovered, and monetized, infrastructure providers are moving quickly to redefine the economics of the open Internet. Cloudflare has taken a major step in that direction with its acquisition of Human Native, a…
As marketers face growing pressure to deliver personalization that actually drives revenue, data quality and segmentation accuracy have become central to modern MarTech strategies. Wiland has introduced a new solution aimed at addressing this challenge with the launch of MarketSignals…
As buyer expectations continue to rise, sales teams are under pressure to rethink how automation fits into modern LinkedIn prospecting. The focus has shifted away from simply sending messages at scale toward ensuring outreach is timely, relevant, and informed by…
As marketers face mounting pressure to prove return on ad spend, accurate conversion data has become essential to effective campaign optimization. Adscriptly has entered the MarTech landscape with the launch of its AI powered Google Ads optimization platform, aiming to…
As AI driven content creation continues to reshape how brands and teams communicate, usability and creative control are becoming just as important as automation. Golpo AI has introduced a major product update that reflects this shift, unveiling a redesigned interface…
As enterprises look to unlock more value from the vast volumes of unstructured content they manage every day, intelligent content platforms are becoming a critical layer in the MarTech and enterprise data stack. Box has announced the general availability of…
In a retail environment where speed and precision increasingly define competitive advantage, artificial intelligence is becoming central to how brands turn consumer insight into action. First Insight has announced the general availability of Ellis, its new AI growth tool designed…
Artificial intelligence is rapidly redefining how go to market teams operate, and new research suggests the impact is extending well beyond tools and workflows into compensation and career growth. A new report from Metadata.io finds that AI fluency is now…
As enterprises rethink how they manage communications in an increasingly hybrid world, partner ecosystems are becoming a critical lever for innovation, scale, and customer trust. Mitel has taken a significant step in this direction with the launch of an enhanced…
The growing influence of generative AI is reshaping how public relations teams operate, measure impact, and demonstrate value across the marketing and communications landscape. A new global study from Meltwater and We. Communications shows that generative AI has moved from…
Experienced executives Kim Tingler and Daniella Krieger enhance media technology leadership Cadent, the predictive advertising company, announced the appointments of Kim Tingler as Chief People Officer and Daniella Krieger as Senior Vice President of Marketing, further strengthening the company’s leadership…
The collaboration integrates real-time Reddit data directly into Emplifi Fuel, transforming authentic community conversations into industry-specific tactics for Retail, CPG, Sports brands and beyond Emplifi, a leading customer engagement and social media marketing platform, announced a strategic partnership with Reddit,…
New IAB Research Shows Disconnect Between Advertiser Optimism and Consumer Sentiment Towards AI-Generated Ads The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, launched its first-ever AI Transparency and Disclosure Framework, an industry framework for AI disclosure…
Netcore Cloud, a global AI-powered customer engagement platform, has been empanelled with National Informatics Centre Services Incorporated (NICSI) to support citizen communication across SMS and Rich Communication Services (RCS) for central ministries and government departments across India. NICSI operates under the Ministry of Electronics and…
The combination brings unmatched sector expertise, designed to connect marketing and communications strategy to business outcomes at the scale and speed the industry demands Highwire, a strategic marketing communications agency, announced it has acquired The Bliss Group, an insight-driven PR…
New NVIDIA-powered offering helps small and mid-sized businesses compete in agentic search, AI recommendations, and next-generation discovery; without enterprise-level resources Next Net, a leader in search discoverability and AI optimization, announced a strategic partnership with Audacy, one of the largest…
As marketers race to adopt AI, new results underscore the critical role of a strong data foundation in driving real business outcomes TransUnion announced breakthrough results from a collaboration with Actable, a leader in predictive intelligence for marketers. By integrating…
Brands in the US and UK Plan to increase YouTube investment as a Core TV/CTV channel, with Shorts adoption also accelerating Pixability, the leader in AI-driven advertising and insights on YouTube, released findings from its fifth annual survey of U.S.…
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