As enterprises look to modernize customer experience operations with greater automation and intelligence, conversational AI is becoming a central pillar of CX transformation. In that context, Atento and Omilia have announced a strategic partnership aimed at delivering next generation, agentic…
As marketers push for more consistent measurement and outcome based optimization across channels, the digital advertising industry is facing growing integration complexity. IAB Tech Lab has taken a step toward addressing that challenge with the announcement of the Event and…
As marketers face growing pressure to prove how social advertising drives real revenue, platforms that can connect media spend to business outcomes are becoming essential to the MarTech stack. Invoca has announced new integrations with Reddit Ads and LinkedIn Ads,…
As customer experience becomes a primary competitive differentiator, organizations are under pressure to turn feedback into action faster and more consistently. Deeto has announced a major platform evolution designed to help businesses treat authentic customer voice as a real time…
As Connected TV continues to reshape how audiences discover content and brands, new research suggests that what viewers remember is increasingly defined by creative quality, relevance, and placement rather than repetition alone. A new study commissioned by LG Ad Solutions…
Influencer marketing is increasingly intersecting with AI driven discovery, and platforms that can deliver trust and scale are gaining traction among enterprise brands. Statusphere has announced an $18 million Series A funding round to expand its AI powered platform, positioning…
As live entertainment and sports organizations look to deepen relationships with fans across digital and physical touchpoints, customer engagement technology is becoming a strategic differentiator. Twilio and AEG have announced a new multi year partnership that brings data driven personalization…
As premium video advertising continues to converge with performance driven media buying, platforms built for scale and simplicity are gaining momentum beyond the US. Comcast’s Universal Ads has announced the appointment of David Shaw as Head of Global Expansion, a…
As AI assistants increasingly influence how people discover products and services, marketers are under pressure to understand whether their brands appear in AI generated answers at all. Ahrefs has addressed that challenge with the launch of custom AI prompt tracking…
ServiceNow has unveiled major enhancements to its global Partner Program, signaling a clear push to accelerate enterprise-grade AI agent innovation. Announced at ServiceNow Partner Kickoff 2026, the updates expand access to its Build Program, simplify partner pricing, and strengthen the…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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