As knowledge workers grapple with information overload and rising expectations for speed and quality, Adobe is expanding how documents can be created, understood, and shared. Adobe has announced a major set of AI-driven innovations in Acrobat, introducing generative presentations, personal…
DealerBuilt has introduced the Lightyear Enterprise Retail Cloud, a new platform designed to modernize how large automotive dealer groups manage sales, inventory, and accounting across multiple rooftops. The launch will take place at the National Automobile Dealers Association Show, running…
As enterprise marketing teams face rising pressure to produce more content across more channels, the challenge is no longer just speed. It is how to scale creation without compromising brand integrity, regulatory compliance, or operational control. Addressing this growing need,…
As AI assistants rapidly evolve into mainstream shopping and discovery channels, enterprise merchants are facing mounting pressure to remain visible and transactable in these environments. From ChatGPT and Google Gemini to Microsoft Copilot, AI-driven interfaces are reshaping how buying decisions…
As B2B marketing leaders face mounting pressure to prove financial impact, Channel99 has introduced a new capability aimed at reshaping how paid search performance is measured and optimized. The company has announced the launch of Paid Search Optimization, an AI-driven…
As B2B sales teams across Asia Pacific look for more accurate ways to identify in-market buyers, Firmable has introduced a new capability designed to surface intent at the right moment. Firmable has announced the launch of search intent signals, giving…
As enterprises struggle to turn customer insights into real business impact, Medallia and Ada are joining forces to close the gap between understanding customers and acting on their needs. The two companies have announced a strategic partnership that unites Medallia’s…
As video cements its role as the most influential content format in modern marketing, brands are facing a new tension between speed enabled by artificial intelligence and the authenticity audiences still expect. A new study from Animoto highlights how easily…
As enterprises race to adopt artificial intelligence in customer care, many CX leaders face a difficult balance between innovation and risk. Liveops has introduced LiveNexus, a new AI and human orchestration platform designed to help organizations modernize customer experience operations…
As AI agents increasingly act on behalf of consumers across digital commerce journeys, enterprises are facing a new trust and security challenge. Kasada has announced the launch of AI Agent Trust, a solution designed to help organizations securely manage and…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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