The launch of a new performance focused connected TV offering signals a meaningful shift in how marketers approach measurable growth across screens in the MarTech ecosystem. Aarki and LG Ad Solutions have announced a strategic partnership that brings a performance…
Leadership changes at compliance focused technology companies often signal broader shifts across the digital advertising market, and the appointment of a new chief executive at Boltive arrives at a defining moment for the MarTech ecosystem. Boltive has named Pamela Slea…
A new global study suggests that enterprises are entering a decisive phase in the evolution of agentic AI, with reliability and governance now defining whether adoption can move beyond experimentation. Dynatrace has released The Pulse of Agentic AI 2026, highlighting…
The launch of a new Customer Data Platform marks a significant moment for automotive retail as dealers face rising expectations for personalization, data accuracy, and operational efficiency. CDK announced the debut of its Built in Customer Data Platform at NADA…
The expansion of enterprise AI development tools is accelerating, and Elastic Agent Builder is emerging as a foundational platform for teams seeking to move agentic AI from experimentation into production. Elastic announced the general availability of Elastic Agent Builder, introducing…
As television advertising continues its rapid transformation across streaming, linear, and digital platforms, new research from Comcast Advertising highlights how artificial intelligence is beginning to reshape buying, planning, and creative workflows, even as many advertisers are still searching for clear…
As brands accelerate toward AI-driven personalization and real-time customer engagement, reliable data activation has become a strategic requirement rather than a back-end concern. This shift is especially critical for companies serving millions of customers at scale. In this context, Fivetran…
Holiday returns have become one of the most critical pressure points in retail customer experience, and new research suggests shoppers are increasingly open to artificial intelligence stepping in to fix what is often a broken process. According to new survey…
As small businesses look ahead to the coming year, a sense of cautious optimism for 2026 is emerging, tempered by significant uncertainty about growth, costs, and the pace of change. New survey data from Thryv shows that while some owners…
As enterprises race to keep pace with surging content demands and the growing influence of artificial intelligence, a new independent study points to a major shift in how organizations view digital asset management. A recent Opportunity Snapshot commissioned by Orange…
Papirfly Group, a leader in Digital Asset Management and Templated Content Creation SaaS solutions, announced the appointment of Luke Oubridge as Chief Executive Officer. Luke is a seasoned CEO and executive leader with a strong track record of scaling SaaS and MarTech businesses.…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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