The expansion of AI powered communications platforms is reshaping how organizations engage customers and support employees, and TELUS and RingCentral Expand Business Connect at a moment when Canadian businesses are under growing pressure to improve productivity and service quality. TELUS…
As marketers push for greater accountability while campaigns are still live, illumin proves programmatic performance in real time with a major upgrade to its advertising platform that directly connects media spend to measurable business outcomes. illumin Holdings announced the release…
Leadership changes across marketing technology often signal how companies are preparing for the next phase of industry transformation. NextRoll Names Vibhor Kapoor Chief Executive Officer as the company positions itself to navigate structural shifts in digital advertising while continuing to…
Recognition from major cloud providers is becoming an important signal of trust as retailers modernize their technology stacks, and Bloomreach Achieves AWS Retail Competency Status at a time when personalization and AI driven commerce are central to competitive differentiation. Bloomreach…
As demand accelerates for AI driven advertising across premium video and omnichannel media, PubMatic is strengthening its commercial leadership to capture the next phase of growth. PubMatic announced a significant expansion of its commercial leadership team, reinforcing its focus on…
The launch of TikTok Automotive Ads is gaining momentum as platforms look to modernize how automotive marketing is executed across complex, multi channel journeys. TikTok has partnered with Fluency to enable agencies and brands to deploy and manage TikTok Automotive…
Instant access to creator marketing infrastructure is becoming increasingly important as brands look for efficient growth channels under tighter budgets. GRIN announced it has opened instant, self serve access to its creator marketing platform, allowing brands to get started immediately…
As the energy sector accelerates digital transformation, the ability to unify data and activate AI insights is becoming essential to operational resilience and customer engagement. Hightouch announced a new collaboration with Snowflake to support the launch of Snowflake Energy Solutions,…
FLORA Raises $42M as creative teams increasingly look for production ready systems that can keep pace with generative workflows without sacrificing quality or control. The creative technology company announced it has secured forty two million dollars in Series A funding…
Real-time personalization is emerging as one of the most decisive revenue drivers in modern retail, as consumers increasingly expect brands to respond to their intent in the moment. New research from Amperity finds that while retailers have invested heavily in…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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