AdCellerant has announced the launch of AI Media Planner, a new capability within its Ui.Marketing platform designed to simplify digital media planning and help sellers move from idea to proposal faster. As digital advertising ecosystems continue to expand, agencies and…
As AI driven shopping agents begin to influence how consumers discover and choose products, incentives are becoming a decisive signal in digital commerce. The launch of the Unified Incentives Protocol marks a significant step toward making loyalty and promotions visible…
Wiland Promotes Andre Murphy to Vice President of Sports and Entertainment as the company deepens its focus on predictive fan intelligence for the rapidly evolving sports and entertainment economy. Wiland announced the promotion to recognize Murphy leadership in building and…
Zefr Earns MRC Accreditation at a time when advertisers are demanding greater transparency and accountability across digital video measurement, particularly on large platforms like YouTube. Zefr announced that it has received accreditation from the Media Rating Council for independent third…
As e-commerce brands look for more precise ways to recognize customers and drive measurable revenue growth, identity based personalization is becoming a critical differentiator across the MarTech ecosystem. Wunderkind Joins Klaviyo Marketplace at a time when marketers are under pressure…
Performance TV has emerged as the leading destination for advertising investment as marketers confront rising media costs, AI driven disruption, and intensifying competition for consumer attention. New findings from the 2026 State of Performance TV Report released by tvScientific show…
As Connected TV continues to mature into a performance driven channel, creative production has emerged as one of the biggest constraints on growth. MNTN’s latest innovation, QuickFrame AI, directly addresses that challenge by enabling brands to scale high quality video…
As advertisers demand clearer proof of performance across streaming and linear environments, outcomes based measurement is becoming essential to the future of TV advertising. EDO Always On enters the market as a response to that shift, aiming to make convergent…
The launch of the Klaviyo app in ChatGPT signals a meaningful shift in how marketers access and act on customer data, bringing insights closer to the moment decisions are made. Klaviyo announced the new integration that allows marketers to securely…
As artificial intelligence takes a central role in how digital media is planned, bought, and optimized, advertisers are demanding stronger proof that automation is delivering real value. Blockboard Launches BlockVantage at a moment when the advertising industry is confronting the…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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