Jason Maynard’s appointment as CEO signals a practical shift at Qualtrics. His background is rooted in enterprise execution and revenue discipline, not category storytelling. Leaders with that profile tend to ask different questions. Not “what features shipped.” More “what moved…
As advertisers face growing pressure to improve efficiency and scale performance in an increasingly automated media landscape, EVA Live NeuroServe enters the market as a new AI driven alternative to traditional campaign management. EVA Live announced the official launch of…
As marketers contend with signal loss, fragmented identities, and tightening privacy standards, improving audience match rates has become a critical priority across the MarTech ecosystem. Match Boost is the latest capability from Rokt mParticle designed to address this challenge, helping…
As retail data grows more complex and fragmented, consumer packaged goods brands are under pressure to extract clearer insights across expanding product portfolios. Crisp AI Master Data has been introduced to address this challenge, marking a significant step for the…
As digital publishing adapts to faster news cycles and changing discovery models, media organizations are rethinking how editorial operations are managed. WP Engine Newsroom has officially launched as a new platform built to help publishers modernize newsroom workflows, reduce operational…
Customer loyalty is moving from a supporting role to a central pillar of modern marketing strategy, according to new research from Antavo. The Antavo Global Customer Loyalty Report 2026 reveals that marketers are now spending more than half of their…
As marketing teams increasingly rely on autonomous systems to manage customer engagement, trust and performance transparency have become essential. ActiveCampaign acquires Feedback Intelligence in a move designed to strengthen how enterprise AI agents are evaluated, improved, and scaled across marketing…
As enterprise marketing organizations grow more complex, coordinating campaigns across multiple brands, regions, and specialized teams has become one of the biggest operational challenges in the MarTech ecosystem. MessageGears has announced a major product expansion aimed at addressing this issue…
As investors increasingly rely on alternative data to gain an edge in volatile markets, deeper visibility into digital performance has become a critical input for modern equity research. Similarweb and Bloomberg have expanded their collaboration to make Similarweb alternative data…
As advertising platforms race to unify data, workflows, and intelligence across channels, leadership alignment has become a critical lever for innovation. Mediaocean has expanded the role of Innovid chief executive officer Zvika Netter to include Chief Innovation Officer of Mediaocean,…
As AI driven search rapidly reshapes how brands are discovered, marketers are realizing that visibility no longer depends solely on what they publish on their own websites. AirOps has announced the launch of Offsite, a new solution designed to extend…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Fuel up with free marketing tech insights
