Artlist has stepped onto advertising’s most visible stage with a debut Big Game commercial that doubles as a statement about the future of video creation. The company, known as a leading AI platform for video creation, revealed that its 2026…
ABCS Insights has officially launched its advertising effectiveness platform in Canada, marking a significant expansion of its full-funnel measurement capabilities into a market where brands and agencies are increasingly focused on proving real business impact. The move brings ABCS Insights’…
Cars Commerce has announced a new collaboration with Del Grande Dealer Group (DGDG) and Salesforce to introduce a next-generation automotive CRM designed to modernize dealership operations and improve sales performance. The solution, DealerCloud LLC, is one of the first automotive…
As connected television continues to reshape how audiences consume content, advertisers are rethinking how they reach viewers whose attention is increasingly fragmented across platforms and devices. Nexxen and H/L are partnering to address this shift, combining advanced data, signal driven…
As television advertising becomes more fragmented across linear, streaming, and programmatic environments, marketers are under increasing pressure to understand performance faster and with fewer resources. ChatEDO is EDO latest response to that challenge, introducing a conversational interface that allows advertising…
As privacy rules tighten and traditional tracking becomes less reliable, the opt-in moment is emerging as one of the most important touchpoints in modern marketing. A new report from Intuit Mailchimp suggests that many brands are underestimating this moment, creating…
Brand loyalty is entering a pivotal phase as artificial intelligence reshapes how consumers discover, evaluate, and buy products, and new research suggests the first quarter of the year may be the most important moment for brands to act. According to…
As publishers and advertisers adapt to a rapidly changing identity landscape, partnerships that improve addressability and revenue performance are becoming essential. Raptive Partners with Intent IQ marks a strategic move to strengthen publisher monetization while expanding advertiser reach across both…
As enterprises look to move beyond scripted automation and fragmented customer experience tools, Omilia has introduced a new platform aimed at redefining how AI operates in customer service. The launch of the Omilia Self-Learning Agentic CX platform marks a significant…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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