As audiences shift fluidly between linear television and connected TV, advertisers are demanding more unified and person level measurement across screens. VideoAmp and TVision have expanded their licensing agreement to include CTV co viewing data, strengthening cross platform audience insights…
As mobile marketers face rising acquisition costs and mounting pressure to prove return on investment, new data suggests the non gaming app economy is entering a more performance driven phase. Mintegral has released its 2026 Global Non Gaming App Trends…
As advertising organizations push to embed AI directly into daily workflows, the need for faster innovation cycles and practical applications is reshaping the ad intelligence landscape. Guideline has announced the launch of the Guideline AI Factory, a new innovation engine…
As information environments grow more fragmented and contested, global institutions are investing in advanced intelligence platforms to monitor narratives and respond to emerging threats. NATO has selected a consortium led by Brandwatch and Blackbird.AI to deliver a new Information Environment…
As consumer journeys span connected TV, mobile, and desktop, marketers are under growing pressure to understand how media investments drive true incremental impact across devices. Simpli.fi has introduced a next generation, incrementality focused cross device attribution solution designed specifically for…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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