As generative search reshapes how users discover information, Microsoft is giving publishers new transparency into how their content appears inside AI powered experiences. Bing Webmaster Tools has introduced AI Performance in public preview, a new reporting feature that shows how…
As enterprise marketers demand greater precision and performance from email, the Validity Engage AI email platform debuts with a promise to reduce risk, improve deliverability, and drive stronger campaign outcomes at scale. Validity Inc. announced the launch of Engage, its…
As brands push for more engaging digital experiences without sacrificing scale, the Airtory Curated Marketplace aims to bridge creative innovation with programmatic efficiency for advertisers worldwide. Airtory announced the global debut of its Curated Marketplace, a new offering designed to…
As U.S. advertisers look to unify performance media under centralized automation, the Shirofune Reddit Ads integration marks a notable step toward more streamlined omnichannel execution. Shirofune announced it has added Reddit Ads to its expanding list of supported advertising channels.…
As advertisers seek stronger performance across connected TV and digital video, Teads has named a new regional leader to accelerate growth in its largest market. Teads announced the appointment of Nirali Jain as Managing Director for North America, where she…
As global manufacturers accelerate digital modernization, the OroCommerce Azilen Technologies partnership signals a push toward more scalable and technically rigorous B2B commerce transformation programs. OroCommerce announced a strategic alliance with Azilen Technologies, expanding its global partner ecosystem with an engineering…
As subscription momentum slows across the publishing sector, the local media industry is sharpening its focus on cross platform ad growth to sustain revenue and adapt to shifting audience behavior in 2026. New findings from the Local Media Consortium annual…
As advertisers across Europe, the Middle East and Africa navigate increasing complexity in the programmatic ecosystem, OpenX is reinforcing its regional leadership with a senior appointment aimed at deepening buyer relationships and accelerating growth. OpenX Technologies, Inc. has named Natalie…
Automotive retailers are under mounting pressure to improve efficiency and target high intent buyers with greater precision, and a new partnership aims to address that challenge head on. DAS Technology and Experian have announced a strategic collaboration to embed Experian’s…
As media organizations race to scale production while managing rising infrastructure costs, new research shows that video continues to dominate storage demands across the industry. The 2026 Iconik Media Stats Report from Backlight reveals that video consumes 64% of storage…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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