As retail media continues expanding beyond traditional marketplaces, the Koddi Babylist commerce media partnership highlights how specialized platforms are investing in scalable advertising infrastructure to support growing brand demand while maintaining trusted user experiences. Koddi announced a new partnership with…
As consumer packaged goods brands push for stronger proof of advertising performance, the Becausal Always On Sales Lift Measurement launch introduces a new approach designed to connect audience targeting directly to measurable business outcomes. Becausal announced the release of its…
As enterprises increasingly embed artificial intelligence into sales operations, the People.ai Model Context Protocol integration aims to solve a critical challenge facing revenue teams: ensuring AI systems operate on complete and accurate business data. People.ai announced a Model Context Protocol…
As consumer behavior continues shifting toward connected digital experiences, the latest Adjust Mobile App Trends report highlights sustained growth in global app usage and a growing transition toward multi platform engagement across devices. Adjust released its Mobile App Trends 2026…
As organizations increasingly rely on artificial intelligence to unify sales and customer data, SugarCRM’s latest industry recognition highlights the growing importance of revenue intelligence platforms in driving predictable business growth. SugarCRM announced it has been named to the Constellation ShortList…
As marketing teams race to adopt artificial intelligence while managing rising operational complexity, the Kana agentic AI platform launch signals a new push toward automation designed to streamline workflows and unlock growth using first party data. Kana announced $15 million…
As marketing teams seek faster campaign production without sacrificing brand consistency, the Hightouch Content Assembly launch introduces an AI powered solution designed to generate on brand campaign assets using existing creative systems and data. Hightouch announced the release of Content…
As ecommerce logistics grow more complex and delivery expectations rise, the Metapack AI powered delivery tools launch introduces new capabilities designed to help retailers better understand performance data and prevent fulfillment issues before they impact customers. Metapack announced a new…
As influencer marketing matures into a performance driven channel, the Later 360 launch introduces a unified analytics solution designed to give brands full visibility into creator driven campaigns across awareness, engagement, and commerce outcomes. Later announced the release of Later…
As generative artificial intelligence becomes embedded in everyday marketing workflows, new research shows the technology has moved beyond experimentation and into mainstream adoption across the industry. Typeform released its latest report, Get Real: Generative AI and the Marketer, revealing that…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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