As generative artificial intelligence reshapes digital content creation, advertisers are increasingly evaluating how their brands appear alongside AI generated media. A new study from Zefr and OM Media Trials provides one of the first detailed looks at the brand impact…
As companies compete to respond faster to shifting consumer demand, access to timely market data is becoming a strategic advantage across retail and consumer goods industries. The introduction of Early Market Read by NielsenIQ aims to accelerate how businesses interpret…
As generative artificial intelligence platforms increasingly shape how users discover information online, brands are beginning to compete for visibility within AI generated responses rather than traditional search rankings alone. A new study from Similarweb highlights which companies are gaining the…
Artificial intelligence continues to reshape the marketing and advertising landscape, with new infrastructure and technologies transforming how campaigns are planned, executed, and optimized. The inclusion of Cognitiv’s leadership in the ADWEEK AI Power 50 reflects the growing influence of deep…
As artificial intelligence increasingly influences how information is discovered online, enterprises are facing new pressure to keep digital content continuously updated and optimized. AirOps has introduced a new set of integrations designed to address this challenge, bringing AI search optimization…
As marketing organizations look to move beyond fragmented workflows and manual campaign execution, artificial intelligence is becoming central to planning, optimization, and measurement across the advertising ecosystem. The introduction of agentic AI upgrades by LiveRamp reflects this shift, offering marketers…
As online shopping continues to grow globally, concerns about fraud and deceptive advertising are becoming a major issue for consumers and brands alike. A new study from Clutch highlights the scale of the problem, revealing that e-commerce scams have become…
As enterprises intensify efforts to turn artificial intelligence investments into measurable business outcomes, leadership with experience navigating major technology transitions has become increasingly valuable. The appointment of Bridget Perry as Chief Marketing Officer at Amperity reflects the company’s focus on…
As advertisers increasingly prioritize measurable performance and long term customer engagement, marketing technology companies are expanding their capabilities to support loyalty driven advertising strategies. The acquisition of Playback Rewards’ assets by Entravision marks a move to strengthen the Adwake performance…
As India prepares for another high energy cricket season, new research suggests that the sport is becoming a powerful catalyst for digital commerce and cross channel engagement. A joint report from InMobi and AppsFlyer highlights how AI led discovery and…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Fuel up with free marketing tech insights
