Retail loyalty programs have traditionally been framed as reward mechanisms: spend faithfully with a brand, earn points and redeem those points for savings or rewards. But the retailers achieving the strongest commercial results from their loyalty strategies take a different…
New integration puts two-way SMS at the center of distributed marketing strategy, with email, SMS, and push available in the same governed execution layer SmarterSends has announced a new integration with Attentive designed to help enterprise organizations scale two-way SMS…
Revenue OS for Agentic Advertising improves retailers’ margins and efficiency by embedding AI agents into retail media operations ADvendio has launched Revenue OS for Agentic Advertising, a new advertising suite powered by AI agents designed to help retailers increase revenue while…
RingCentral has introduced AIR Pro (AI Representative), a new AI-powered platform designed to help businesses automate and improve customer interactions across voice and digital channels. The new solution builds on RingCentral’s existing communications infrastructure and aims to simplify how companies…
Seedtag has introduced Liz Agent, a new AI-powered platform designed to help brands and agencies plan, analyze, and activate advertising campaigns more efficiently. The new solution aims to simplify media planning while delivering deeper insights through the company’s proprietary Neuro-Contextual…
Partnership helps advertisers validate incremental reach and connect TV exposure to real business outcomes. Olyzon has announced a strategic integration with Innovid aimed at improving how advertisers plan, measure, and optimize campaigns across modern television environments. The partnership brings together…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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