2X, a leading provider of subscription-based go-to-market solutions, has acquired Outbound Funnel, a premier revenue operations consultancy renowned for its expertise in AI-powered sales engagement and revenue intelligence platforms. Outbound Funnel is notable for being the first and longest-standing implementation partner for major platforms like Gong, Outreach, SalesLoft, and 6sense. This acquisition significantly broadens 2X’s revenue operations capabilities and strengthens its position as a premier provider of comprehensive GTM technology services.
Outbound Funnel brings substantial experience, having completed over 800 Outreach implementations, 600+ Gong deployments, and hundreds of SalesLoft projects. Their expertise in cross-platform integration allows them to manage complex migrations, such as consolidating multiple platform instances into unified systems for clients including Intercom, Siemens, Affirm, Asana, and Expensify.
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This acquisition strengthens 2X’s revenue operations capabilities, complementing its earlier purchase of Intelligent Demand and expanding its portfolio of advisory and managed services in revenue operations.Dom Colasante, CEO of 2X, emphasized the strategic importance of revenue operations and AI-powered sales platforms in modern go-to-market organizations and highlighted Outbound Funnel’s expertise as a perfect complement to 2X’s offerings, enabling end-to-end implementation and managed services for revenue leaders.
Outbound Funnel operates at the heart of the AI-powered sales engagement ecosystem, leveraging advanced tools like conversation intelligence, predictive analytics, and automation. 2X’s partner ecosystem features leading platforms like Gong for revenue intelligence, MadKudu for AI-driven prospecting, and ChiliPiper for AI-powered demand conversion technology. Through this acquisition, 2X is uniquely positioned to help organizations implement and optimize AI-driven GTM technology stacks with ongoing support.
Adding Outbound Funnel allows 2X to deliver comprehensive subscription-based GTM technology solutions, encompassing consulting, implementation, integration, training, custom solutions, and managed services. This expands 2X’s ability to support GTM technology vendors with continuous operational and strategic advisory services.
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Industry leaders like Gong have praised the acquisition, noting the exceptional value created by combining Outbound Funnel’s implementation skills with 2X’s managed services model. Outbound Funnel’s clients report impressive outcomes such as 98% adoption rates on sales engagement platforms, a 10% increase in win rates through AI-enhanced conversation intelligence, and significantly shortened deployment timelines.
Curtis Ropp, Founder and CEO of Outbound Funnel, expressed enthusiasm about joining 2X, stating that the partnership will enable scaling of their AI-powered GTM expertise within a managed services framework This acquisition enhances 2X’s ability to deliver greater value through strategic implementation and ongoing operational support. It solidifies 2X’s position as a leader in comprehensive go-to-market (GTM) technology services and managed subscription solutions for revenue operations transformation. Curtis Ropp will join the 2X leadership team and continue to drive Outbound Funnel’s growth within the 2X portfolio.
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