Collaboration empowers businesses to uncover additive revenue by connecting with thousands of vetted publishers worldwide
Everflow, a leading partner marketing platform, announced a strategic partnership with Skimlinks, the world’s largest commerce content monetization platform, combining Everflow’s advanced tracking technology and curated Marketplace with Skimlinks’ expansive network of premium editorial content publishers.
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The Everflow-Skimlinks partnership brings together quantifiable expertise in commerce content monetization, transparent performance reporting, and preferred partner matching to scale collaborative revenue between advertisers and publishers.
Everflow clients now have access to Skimlinks’ global network of top publishers through the Everflow Marketplace, a hub for trusted growth connections that uncovers scalable revenue opportunities, accelerates growth through vertical-aligned partnerships, and supplements existing revenue from other marketplaces.
“We are delighted to partner with Everflow. Our partnership will bring new and innovative opportunities for Everflow’s advertisers to collaborate with our extensive network of publishers. We look forward to the long-term success this will help drive,” said Gaurav Arora, Global Partnerships Director at Skimlinks.
By leveraging Skimlinks’ network of more than 60,000 publishers, including half of the top content publishers in the US and UK such as Condé Nast, Hearst, Yahoo!, Huffington Post, Trinity Mirror, and MailOnline, Everflow clients gain exposure to a fresh set of top-tier publishers, broadening their potential reach and opportunities to drive additive revenue.
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This integration also provides full transparency, giving Everflow clients access to comprehensive data on the specific publishers driving traffic and sales. This deeper level of granularity gives brands the ability to make more data-driven decisions and fine-tune their affiliate strategies with detailed information, broken down by publisher, including data on clicks, conversions, average order value, and conversion rate.
“We believe this strategic partnership will have an immediate and meaningful impact by helping every merchant in the Everflow Marketplace unlock new revenue streams and rich partner diversification opportunities,” said Ed Ceballos, Vice President of the Partner Ecosystem at Everflow.
As part of the collaboration, Everflow clients will benefit from more direct relationships with the Skimlinks team. This allows for more relevant connections with key editorial partners and expert guidance to optimize affiliate campaigns, ensuring better alignment with performance goals.
“With full transparency and the ability to forge direct connections with leading publishers, Everflow clients will now have access to 1,000’s of new ways to generate revenue,” said Dani Lyon, Head of Publisher Development at Everflow.
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Source – PR Newswire
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