Martech Weekly Roundup: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

ServiceNow Acquires Moveworks to Expand AI Across Business

ServiceNow, the AI platform for business transformation, announced it has signed a definitive agreement to acquire Moveworks. The acquisition will combine ServiceNow’s agentic AI and automation strengths with Moveworks’ front‑end AI assistant and enterprise search technology to unlock new experiences for every employee for every corner of the business. Following closing, together with Moveworks, ServiceNow – with thousands of AI agents already deployed – will continue to drive use of its agentic AI ServiceNow Platform to accelerate enterprise adoption and innovation across key growth areas including CRM.

Tinuiti and Fermàt Partner for Enhanced Ad-To-Landing Page Experience

Tinuiti, the largest independent full-funnel marketing agency across the media that matters most, has officially announced its partnership with FERMÀT. The leading commerce experience platform enabling brands to create shoppable, native-style content across social and digital channels, FERMÀT leverages real-time user-generated content and AI-driven optimization to drive conversions and engagement.

Salesforce to Invest USD $1 Billion in Singapore Over 5 Years

Nexxen Appoints Masatsune Shironishi as VP, Country Manager for Japan

Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, announced that it has appointed Masatsune Shironishi as its new Vice President, Country Manager for Japan.

With more than 30 years’ experience in marketing, sales and advertising, Shironishi brings deep expertise spanning linear TV, in-stream video, over-the-top (“OTT”) and connected TV (“CTV”), digital media, ad tech and branding solutions to Nexxen.

Shironishi joins the company from Microsoft Advertising, where he served as Regional Vice President, Marketplace Development for almost three years. During his tenure, he successfully led the launch of Netflix Ads in Japan (for which Microsoft was the tech partner) and played a pivotal role in advancing programmatic business strategies for Microsoft-owned platforms.

PartnerLinQ Expands Availability to Google Cloud Marketplace

PartnerLinQ, a leading multi-cloud enterprise connectivity solution, is excited to launch its availability on Google Cloud Marketplace. Previously available on Microsoft Azure, PartnerLinQ now extends its reach to Google Cloud Platform (GCP), providing businesses with greater resilience, flexibility, and seamless integration across their supply chain networks.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com