Goodyear Appoints Mamatha Chamarthi as Chief Digital Officer & Will Roland as Chief Marketing Officer

The Goodyear Tire & Rubber Company (NASDAQ: GT) introduced Mamatha Chamarthi as the new senior vice president & Chief Digital Officer, and Will Roland as the new senior vice president and Chief Marketing Officer, both reporting to Chief Executive Officer and President Mark Stewart, effective August 1, 2024.

“It’s imperative that we understand our customers on a deeper level and both Will and Mamatha allow us to leverage data and consumer insights to transform how we meet customer needs,” said Stewart. “I am confident both will help us make agile and data-informed decisions and I am excited to have them join Team Goodyear.”

Chamarthi was earlier appointed by Stellantis as Chief Software Business Growth Officer. She was in charge of creating and leading a significant software business that delivered year-over-year revenue targets. At Stellantis, she also served as Chief Information and Digital Officer supervising the global connected vehicle initiatives, cybersecurity, and enterprise IT.  Previously in her career, Chamarthi held leadership roles at ZF Friedrichshafen AG, Consumers Energy, and Daimler Group.

In Goodyear, Chamarthi will be responsible for all aspects of digital businesses, besides this she will also be looking after the traditional CIO responsibilities. Mamatha will also establish and execute a comprehensive digital strategy, encompassing solutions for products, plants, services, and processes.

Roland was earlier working with Stellantis as a senior vice president of Media, Consumers, Analytics, and Digital. North America. He was leading the integration of data, analytics, and insights into influential consumer marketing channels. Roland has also served as president of Solutions for Publicis Media, looking after data and platform management, advanced analytics, data science, and applied marketing strategies.

As the new Chief Marketing Officer, Roland will play a key role in managing the brand and marketing strategies, driving top-of-the-line actions and brand optimization initiatives outlined in the company’s Goodyear Forward plan, using advanced analytics and market insights to inform decision-making, driving innovation and identify opportunities for growth and increased profitability.

About Goodyear Tire & Rubber Company Goodyear is among the largest tire companies globally. They have been manufacturing 54 facilities and 21 countries along with 71,000 employees. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.