Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Treasure Data Launches Live Connect for Snowflake AI Cloud
Treasure Data announced the availability of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration will enable organizations to securely and efficiently access, leverage, and enrich data between Treasure Data’s CDP and the Snowflake platform. Through this integration data teams can reduce operational overhead, gain more flexibility for data movement, and streamline security governance and control.
HCLSoftware’s SYNC Launches Retail-Ecommerce Startup Program
HCLSoftware, the software division of HCLTech and a leading global provider of enterprise software solutions, announced the successful launch of its first-ever startup cohort program, designed to foster innovation within the retail and e-commerce industry. This program, run by HCL Startup SYNC, aims to identify new software trends and create synergies with HCLSoftware’s existing products and platforms.
Pramata and Deloitte Enhance Contract Analytics with AI
Pramata, a leading end-to-end contract management platform, announced a new strategic alliance with Deloitte. The organizations’ mutual clients can leverage Pramata’s simple, Generative AI-powered contract management and analytics solution with Deloitte’s corporate Risk, Regulatory, and Forensic advisory services to increase visibility into contract data and hierarchies that can span multiple systems and business units.
TripleLift Report: Global Advertisers Adapt to Addressability Shift
TripleLift, the ad tech platform elevating digital advertising across every screen, released its 2024 State of Data report that dives into the minds of advertisers to better understand what their perceptions, challenges and needs are from a data solution in the current addressability landscape. In partnership with Advanis, a privately owned market and social research firm known for its innovation, technology leadership, and client responsiveness, TripleLift launched an online study targeted to programmatic marketers. This study encompassed respondents from four different regions: US, UK, Germany and France.
Appy Pie Launches ‘Endpoint’: An API Integration Platform for Generative AI Models
Appy Pie, a leading no-code platform, announces the launch of Appy Pie Endpoint, an innovative API SaaS platform designed to cater to the diverse needs of developers worldwide. This comprehensive platform offers developers access to various open-source AI APIs for text-to-image generation, text generation, video generation, and virtual try-on technologies. With APIs such as the SDXL API, Stable Diffusion Turbo API, Flawless Text API, SD3 API, Virtual Try-On API, and more, Appy Pie Endpoint empowers developers to seamlessly integrate advanced AI features into their applications, enhancing functionality and user experience.
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