GoTo Enhances CRM Integrations with AI for Better Customer Experience

New integrations provide a more comprehensive customer view, creating seamless, AI-powered workflows between GoTo Connect and customer relationship management solutions

GoTo, the company making business communications, IT management, and support easy, announced major updates to its integration offerings for GoTo Connect, increasing the number and depth of capabilities. These integrations allow for seamless connections between GoTo Connect and customer relationship management (CRM) systems, delivering a better customer experience.

“Requiring teams to work across multiple systems and workflows is inconvenient, inefficient, and wastes valuable time that should be spent helping customers. With our new GoTo Connect integrations, we’re enhancing how businesses manage their customer relationships”

Businesses often struggle with siloed tools, leading to inefficient customer service. A recent Zendesk study found that more than 70% of customers are frustrated by having to repeat themselves to different representatives. GoTo Connect helps solve this problem by integrating popular tools and sharing customer information between them. This gives agents a complete view of the customer, from their CRM to their active conversation.

Marketing Tech Insights: Hevo Data Now Available on Google Cloud Marketplace

GoTo Connect now integrates with leading CRM and support systems, including Bullhorn, Capsule CRM, ConnectWise, Epic CRM, Freshdesk, Freshsales, HubSpot, LaborEdge, MS Dynamics, NetSuite, Pipedrive, Salesforce, ServiceNow, SugarCRM, VinSolutions, Zendesk, Zoho, and Zoho Desk. These integrations with GoTo Connect enable businesses to:

• Simplify workflows: Automatically store call and messaging details directly into the CRM for a comprehensive history of customer interactions so teams can tackle more in less time.
• Connect richly with customers: Access customer information more quickly during conversations with a view of customer profiles and call interactions integrated into GoTo Connect.
• Work smarter with AI: Automatically capture and store AI-generated call summaries and full transcriptions directly within the customer’s contact record, saving time by letting AI do the work.

Marketing Tech Insights: Veritonic Boosts Brand Lift with New Self-Service Features

“Requiring teams to work across multiple systems and workflows is inconvenient, inefficient, and wastes valuable time that should be spent helping customers. With our new GoTo Connect integrations, we’re enhancing how businesses manage their customer relationships,” says Olga Lagunova, Chief Product and Technology Officer, GoTo. “By expanding the depth of our integrations with platforms like Salesforce, HubSpot, and many more, we’re ensuring that teams have everything they need to collaborate and succeed with their customers. Our robust AI functionalities, including call summaries and call recordings shared directly to CRMs, empower teams to work smarter and more efficiently across their favorite business tools all from within GoTo Connect.”