Sabre’s SynXis Insights is a Game-Changing Data and Analytics Tool for Hoteliers
Sabre Hospitality has unveiled its latest innovation: SynXis Insights, an advanced data and analytics tool for hotel management. The new tool will optimize hotel management operations by providing users with actionable insights to enhance decision-making and optimize overall performance. Later this month, Sabre’s CEO Kurt Ekert will take center stage at the Phocusware Conference 2025. At the event, Kurt will highlight AI’s role in transforming the global travel experience industry and how Sabre’s latest innovations could assist in this transformation.
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Sabre Hospitality is a division of Sabre Corporation. As a leader in travel management software and technology for the global travel industry, Sabre Corporation understands the challenges hotel professionals face in an increasingly competitive landscape. With SynXis Insights, hoteliers can harness the power of data to make informed decisions that drive growth and improve guest experiences.
SynXis Insights is a revolutionary product.
At the time of this announcement, Hannah Garcia, Director of Product Management at Sabre Hospitality said – “Through extensive user interviews and rapid concept development, we created a tool that provides great insights while also providing the security, stability, and scalability our customers expect. Our early adopter group, which includes renowned brands like HotelREZ, Hard Rock Hotels, and COHO Res, has provided invaluable feedback, ensuring that SynXis Insights is a robust and effective solution for the hospitality industry.”
By integrating sophisticated analytics into daily operations, SynXis Insights enables hotel managers to uncover trends, identify opportunities, and respond proactively to market changes. This powerful tool is designed to empower hoteliers, equipping them with the knowledge they need to thrive in today’s dynamic environment.
Benefits of Using SynXis Insights for Hotel Management
SynXis Insights, created through Sabre’s strategic innovation partnership with Google, leverages the robust data and analytics capabilities of Google Cloud to deliver visualizations of both historical and predictive customer performance from the SynXis platform. This tool seamlessly integrates reservation data from various sources, including the SynXis Booking Engine, SynXis Voice Agent, Global Distribution System (GDS), and Online Travel Agencies (OTAs) through Channel Connect. Users can access six comprehensive dashboards: Channel Performance, Lead Time Insights, Performance Overview, Rate/Room Performance, Time of Booking Insights, and Travel Agent Performance.
Sabre’s SynXis Insights takes hotel staff “beyond” manual data entry and trend analysis tasks. In the AI era, this tool is truly a game-changer, and here’s why.
Simplified Decision-Making: SynXis Insights offers a holistic view of reservation data through ready-made visualizations and daily updates.
Access to Performance Metrics: Property and chain-level administrators can easily access key performance indicators.
Reduced Manual Effort: The tool significantly cuts down on manual data handling.
Independent Data Access: Individual hotels no longer need to rely on central chains for information sharing.
Empowered Hoteliers: By placing data directly in the hands of hoteliers, SynXis Insights facilitates faster and more informed decision-making.
Revenue-Driven Strategies: The tool supports the implementation of data-driven strategies aimed at generating revenue.
With the launch of SynXis Insights, Sabre Hospitality reaffirms its commitment to providing cutting-edge solutions that help hotels succeed in an ever-evolving market. Recently, the company announced becoming the central hotel management platform for LOTTE HOTELS & RESORTS.
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As part of its vision for 2025 and beyond, Sabre plans to enhance SynXis Insights by adding reporting features for customers using its GDS Media and Digital Marketing services, as well as improved reporting for the SynXis Booking Engine.
As we head into the holiday season and then the new year, there are plans to integrate additional data sources and advanced analytics capabilities with SynXis Insights. This ongoing development highlights Sabre’s commitment to innovation and excellence in the hospitality industry. By offering comprehensive data analytics and reporting tools, Sabre empowers its customers to identify trends in business performance, optimize distribution strategies, and increase revenue.
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